With internet advertising, you generate traffic in one or more of four ways: email inquiries, telephone calls, clicks to your store's website and walk-in visitors. An innovative new study by Cars.com uncovers the significant percentage of shoppers who will view your listings online and then visit your store for the information they need without first calling or sending an email. Are your ads generating business for your store -- or your nearest online competitors? In this session, we'll discuss the: Websites and online features that car buyers use before visiting your store. Ingredients of internet ads that drive walk-in traffic. New rules of engaging car buyers online.