Participate in this webinar and gain the core knowledge that will help you determine - * How social media can be applied strategically in your organization to support both communication efforts and the bottom line * Which tools to use under which circumstances *How to make the business case for your plan, and * How to measure the results to verify that the effort has produced profitable results. That's exactly the knowledge you'll gain in this informative webinar by one of the country's foremost marketing and communications experts. In this far-reaching overview Shel will explore the role social media can play in an organization's communication and marketing strategy and the risks to ignoring the trend. Attendees will get tactical and strategic recommendations for maximizing results from well-known social media marketing tools such as Facebook, LinkedIn, MySpace, Twitter and YouTube. In addition, Holtz will profile offerings from such fast-emerging social media names as Seesmic, uStream, Jaiku, Pownce and There.com...and discuss how these tools can also be used to achieve marketing and sales objectives. Plus, blogging tips and tactics.