Words are our weapons. Too many copywriters inadvertently shoot themselves in the foot by misusing or misaiming their word-weapons. Here is a short and dynamic refresher loaded with principles and examples email marketing professionals can start using profitably this very afternoon. Matt Elliott, Director of Client Services, co-hosts this exciting, informative webinar with special guest Herschell Gordon Lewis. Mr. Lewis, a member of the Direct Marketing Association’s Hall of Fame, has written over 30 books, including Effective Email Marketing, On the Art of Writing Copy, and Big Profits from Small Budget Advertising. He is arguably the best-known direct response writer and consultant in the United States. Participants will learn the importance of choosing their words wisely in order to convey relevant and urgent messages to their audiences. They will also learn how to modify their messages based on the forum – email, social networking, blogs, webcasts, SMS, etc., in order to communicate effectively and get the most bang for the buck.