Eli Goodman of comScore and Joshua Stylman of Reprise Media will review the trends in search that will have significant impact on your campaigns next year. Delving deeper, we explore specific strategies that will help maximize your return on marketing efforts including: - How to amplify your other marketing efforts through an integrated paid search strategy - How to put the competition’s marketing dollars to work for you via ad drafting - How to use search data as a focus group to test key messages, markets and product features