Title: Consumers and the Influence of Blogs: What it Means for Your Marketing Mix Webinar Date: Thursday, November 20, 2008 1:00 PM Central Time Presenters: Barry Parr, Rob Crumpler, Matt McGowan Register: Click here to Register From the Webinar Website:

Why does advertising in blogs matter? Blogs certainly aren’t considered the “newbies” of the social media scene – “granddaddies” is probably a more appropriate name. But that gives them an advantage from a marketing perspective – the medium has matured and moved from early adopter phase to the mainstream. That means more consumers are not only reading blogs; they are being influenced by blog content when it comes to what they decide to buy and who they decide to buy it from.