Traditional approaches to publishing locks content into inflexible delivery types, making repurposing expensive and labor intensive. Copying and pasting information from one format to another or relying on expensive conversions between formats can serve as a stopgap measure, but your content escapes one prison to end up in another. XML is the key to free your information once and for all from proprietary content prisons, enabling you to rapidly adapt to the demands of digital publishing. In this session, Christopher Hill will provide an overview of XML, discuss its importance to today’s publishers, and give tips on using XML to liberate your content once and for all. This topic is for editors, managers and technical teams who want to know more about how XML impacts their workflow and how to make XML a competitive advantage. You will learn: * why XML should be a key element of your publishing strategy * how software can use XML as the groundwork for content deliverables * what pitfalls you should avoid in moving content to XML * how successful publishers are using XML as a strategic asset rather than yet another liability

Presenters: Christopher Hill, Senior Architect, Nstein Technologies Inc.

Date (US Central Time - GMT -6): Wednesday, December 3, 2008 7:30 am

Webinar URL: http://tinyurl.com/6fvvw8