How do SEO and PPC teams work together on achieving joint targets? What real estate, like the Golden Triangle or “top shelves” of the search results page, can the marketer control? On December 18, B2B search marketing agencies, Enquiro and Covario, will present tactics and demonstrate how they best leverage one another based on real life examples. As an attendee, you will also have a chance to interact with the presenters by posting questions during the event, which will cover: - How to leverage paid search ads to drive organic traffic - Know when PPC ads compete with, and when they enhance organic listings - How to measure cannibalization or synergy that comes with joint PPC/SEO efforts – the best testing methods. - How organic traffic changes when a PPC campaign starts up - Using paid search as a testing bed for SEO strategy, messaging and keyword exploration We recommend this webinar to: Interactive Marketing Managers, Directors, and C-level executives, as well as search marketing practitioners.

Presenters: Gord Hotchkiss, Kyle Grant, Matthias Blume

Date (US Central Time - GMT -6): 1:00pm

Webinar URL: https://www2.gotomeeting.com/register/926999897