RFID - Driving Collaboration With Suppliers and Providers

The pressures on healthcare supply chains have never been higher.

For providers with limited budgets, supply chain inefficiencies consume resources that could be used to deliver patient care.

Suppliers are facing the challenge of dealing with an increasingly complex and fragmented customer base with unique supply chain requirements.

Conditions are right for supply chain transformation driven by real time visibility of product movement and consumption.

The presentations in this web seminar will highlight the emerging trends, business cases and application of RFID technologies that are driving a holistic collaboration between all healthcare supply chain stakeholders.

Real Life Examples and Solutions for Dissemination of Promotional Content

Life Sciences companies cope with the myriad government regulations covering the distribution of promotional, educational, and scientific information.

This session provides practical advice and a methodology that helps Marketing, Regulatory and Sales work together to find the right balance between promotion and compliance. Industry experts will outline PACE, a four step methodology that is the cornerstone of an emerging standard of Good Promotional Practices for Life Science companies.

The session includes examples of how product literature is evaluated and classified, and identification of applicable regulations that impact promotional content.

Attendees will walk away with a:

Systematic approach to classifying promotional content
“How To” map to build compliance into sales and marketing processes
Understanding of applicable rules and regulations that impact promotional literature

SESSION OUTLINE

PACE: A Four-Step Methodology to Classify and Manage Your Content

PACE overview … a systematic approach that unifies the efforts of your Promotional Review Committee
How to review, analyze and categorize promotional content
Example #1: Product Literature

Analyzing and Classifying product literature, what to look for, how to assess claims
Who needs what … targeting your content by role
Example #2: Video and Rich Media Content

Special considerations for video and other rich content
Execution: What happens after final approval?

Key moments of truth … Physician Interactions and Trade Shows
Training, monitoring and follow up
Managing updates and new content
Communications History Records