If you're spending more time thinking about Google than you are about your visitors, then you've been misled about SEO.

Good ranking is about great content, and in this free webinar I show you the three key elements to creating content that matters to visitors.

Wondering a blog can do for you? Ready to take your blog to the next level? Attend this webinar where we look at the pros and cons of blogging, a popular and effective way to increase the reach of your company, find a voice, improve SEO, and connect with sales leads. We'll discuss the technical, creative, and workflow challenges of a blog and provide you with tips to creating your own blogging strategy.

In this 50-minute, information-packed web seminar, Scott Hickey will explore the many ways you can use the Internet to find qualified leads for your company's products and services. He'll review the most popular techniques, such as email broadcasting, affiliate programs, and a great web site, then move on to the cutting edge of blogs and social networks as lead generators. You'll see how many ways there are to build relationships with thousands of prospects you could never have found before, then turn lots of them into loyal customers.

You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.

Topics include:

How to create top-notch, keyword-rich content
How to use your blog to generate leads and sales for your business
How to build your blog's subscription base
How to strengthen your blog's community of readers
What and how to measure the performance of your blog