Identifying your audience and creating content to meet their needs.

In a perfect world, you have the time to create all the content for all possible users of your products.

No one has product schedules that allow for that; everyone has to make decisions about what content is needed and what can be ignored.

Creating the wrong content for the wrong user is as bad as creating nothing at all. So how do you know?

This free tool-independent webinar explores:
• What kind of users are there?
• What sort of information does each group need?
• How do you know if your content is the right content for your users?
• Are there users you can ignore? If so, who are they and why can you ignore them?
• How do you make the business case for ignoring some users?
• How can knowing your audience reduce schedule and project costs?

You spend a lot of time creating user documentation. This webinar will help you learn to use that time wisely, make your users happy, and possibly reduce documentation schedules.

All you need to connect to the Webinar is an internet-connected computer and speakers.

About the presenter
Sharon Burton is product manager/product evangelist with Madcap Software. She oversees Blaze, Analyzer, and X-Edit,  as well as other products yet to arrive. Sharon is a nationally recognized practitioner, business expert, and speaker in the field of technical communication.

As of 2009, she is an Associate Fellow with the Society for Technical Communication. Sharon also teaches Technical Communication to engineering students at UC Riverside.

This webinar will be recorded and will be available after the event. The recorded version is not like asking questions in real time, but you will get the information if you cannot attend. To make sure you get that link, sign up for this webinar.