“Mastering your CRM data”

Customer data is the lifeblood of any organization; however, it is often wrought with data quality like duplicates and incorrect formats or non-standard data. Nowhere is this more apparent than in your CRM system.

During this webinar you will learn how to:
- Connect to a CRM and load a master data hub
- Identify duplicate records and denote action
- Provide real time augmentation of data for customer onboarding
- Make clean customer data available to your enterprise apps and business analytics

Date: 20th October
Time: 10am (UK time)

« Comment bien gérer les données de votre CRM grâce au MDM ? »

Les données client sont l'âme de chaque entreprise. Cependant, elles sont souvent soumises à de gros problèmes de qualité de données tels que les doublons, les formats erronés, les données non standard. Cela est particulièrement vrai pour un CRM.

Ce webinar vous présentera comment :
- vous connecter à un CRM et charger un hub de données de référence ;
- identifier les doublons et signifier quelle action effectuer ;
- alimenter le CRM en temps réel avec des données client ;
- mettre à disposition des données client propres pour vos applications d'entreprise et outils d'analyse métier.

Date: 13 Octobre
Heure: 10h00

Register - https://www1.gotomeeting.com/register/485451609
Tuesday, March 30, 2010 11:00 AM - 12:00 PM EDT

Many organizations have spent millions of dollars selecting and implementing CRM solutions over the past several years. Many of these solutions have become obsolete, acquired by larger software publishers who are not supporting older version, and are unable to take advantage of the latest technology.

Even more frustrating is that the annual support and maintenance for many older solutions can cost more than selecting and implementing a completely new system utilizing state of the art technology.

And, the worst scenario of all . . . many organizations have spent millions of dollars and failed to successfully select and implement an organization wide CRM solution that meets the exacting demands of the Marketing and Sales functions. This webcast will help you evaluate your current CRM solution environment and understand the pros and cons of upgrading versus replacing with new technology.

Mike Holland, Director of Microsoft Practice for Ecomnets, one of the industry's leading authorities on CRM selection and utilization will help you to:

• Evaluate your current CRM environment and how well it meets your organizational goals
• Be able to select the CRM approach that is best for your organization.
• Learn the techniques for developing a CRM solution today that will support future business growth and enhance your competitive position in the market.
• Understand the critical impact of the Internet and cloud enabled applications in the CRM arena.
• Develop a comprehensive evaluation checklist of the crucial CRM functional requirements
• Be able to efficiently prepare Requests for Proposal (RFPs) for new CRM upgrades or replacements with related technology.
• Discuss CRM contract design and vendor negotiation strategy.

Who Should Attend:

• Chief Financial Officers
• Chief Marketing/Sales Officers
• Vice President of Marketing
• Vice President of Sales
• Sales Managers
• Marketing Managers

www.EcomNets.com

This webinar will be hosted by Brenda Christensen, co-founder of GoldMine, a successful CRM ISV; and Patrick Hinojosa, former CTO of Panda Security, a successful security ISV. Brenda and Patrick will disclose how they withstood the constant battle with their competitors and Microsoft, gaining marketshare while keeping costs low, and how to choose the right technology vendor on which to base that growth.