During difficult economic times, your Web site is a critical channel for differentiating your organization, generating new prospects, improving customer service and turning existing customers into advocates. Web Content Management (WCM) solutions can help provide rich online experiences that enable you to increase revenue and save money at the same time. Join Vignette and guest Forrester Research as we discuss the latest developments in the WCM market, the changing expectations of visitors to your Web site, and how WCM solutions can help you use the Web to grow your customer base while driving internal efficiency. Discussion topics include: *How to maximize your WCM investment during an economic slowdown *The three Cs to focus on for maximizing results: Content, Contribution, Customer Experience *Key capabilities required to deliver engaging online customer experiences: Rich Media, Personalization, Social Media, and more.

Blogs, Social Networks, You Tube, Twitter, forums and other social media outlets have given consumers the power to overthrow brands and take control.  Brand perceptions and purchasing decisions are no longer formed by marketing messages but are instead influenced by “peer-to-peer” Web communications as consumers increasingly turn to them as their most trusted source of news, information and opinions.

 
While this power shift challenges traditional marketing strategy it also offers new opportunities for marketers to build relationships with customers, bolster and protect their brand and grow revenue.  During this Webcast, hear Suresh Vittal, senior analyst at Forrester Research and Microsoft discuss: 

·         The current state of social media marketing
·         How you can successfully “listen” and market in this new consumer driven world
·         What social media strategies are working and which ones to avoid
·         The benefits and ROI social media can deliver such as:
o         Driving click-through and measurement into e-commerce engines and downloads
o         Using Blog and Twitter to push people into ROI driving/revenue channels
o         Solving customer and product support issues

·         A success story from Microsoft Corporation