Social media marketing can help level the playing field between resource-limited small and medium businesses (SMB) and their larger competitors. Do you know how? This talk will look at what SMBs should (and should not) expect from investing in social media marketing, along with cost-effective tactics to build brands and grow sales.

Want to know how to qualify & convert leads from social media platform? Access & register for our latest B2B Webinars featuring top marketing strategist Neil Glassman. We'll present ways to qualify and convert leads, including tips on integrating your lead prospecting across all of your marketing activities

Date & Time-
Thursday, February 24, 2011 11:00 AM - 12:00 PM PST

Presenters-
Neil Glassman

Neil Glassman is principal marketing strategist at WhizBangPowWow. His linear, digital and social media marketing has helped turn startup underdogs into wonderdogs and guided underperforming brands through their mid-life crisis. Glassman blogs about social media marketing and advertising for Social Times. Based in New York City, he's a pretty good cook.

One of the top challenges for B2B marketers is the creation of compelling content in the volume required to fuel lead nurturing programs, website content, blog posts, Twitter, webinars, videos, sales collateral and more. But it's not just producing the content that's challenging, it's creating the kind of content that builds momentum in the buying process to develop more qualified leads worthy of sales pursuit.

Regardless of how talented the sales team may be and how aggressive the approach, a poorly conceived product offering will inevitably lead to disappointing results, if not outright failure.

You’ll learn:

* How to shift from campaigns to perpetual marketing programs.
* Secrets to creating content in volume that engages your prospects.
* What to do to help your content build buying momentum.
* How to help sales reps step into the buyer dialogue without slowing the pace.

In this webinar, learn why your current lead nurture/scoring/sales approach is giving you such a low close rate. And hear Sharon Drew Morgen discuss who is a lead, who to follow and who to delete, where leads go when they don't buy, how the sales model keeps leads from closing, how to approach a lead so you can influence a buying decision.

In this webinar, learn why your current lead nurture/scoring/sales approach is giving you such a low close rate. And hear Sharon Drew Morgen discuss who is a lead, who to follow and who to delete, where leads go when they don't buy, how the sales model keeps leads from closing, how to approach a lead so you can influence a buying decision.

Webinars are a low cost way to generate qualified sales leads. Delivered as educational marketing, they also position you as an authority in your field, creating respect and instilling trust in your audience. Bottom line, it gives your sales efforts a running start.

Attend this interactive webinar to learn:

* The benefits of educational marketing
* The rules of lead generation engagement
* The steps needed to create a well organized follow-up process
* The best methods to cost-effectively attract webinar registrants

Who Should Attend:

* Sales and Marketing professionals who know the value of their customer
* Management who wants their sales staff closing, not cold calling
* Executives who understand long-term leadsource ROI

All attendees will receive a FREE "Lead Generation Webinars: 40 FAQs" white paper with 40 of the most asked questions about webinar promotion, content, technology and sales engagement.

Generate Quality Sales Leads
~Using Webinars

Webinars are a low cost way to generate qualified sales leads. Delivered as educational marketing, they also position you as an authority in your field, creating respect and instilling trust in your audience. Bottom line, it gives your sales efforts a running start.

What You Will Learn:
• The benefits of educational marketing
• The rules of lead generation webinar engagement
• The steps to create a well organized follow-up process
• The best methods to cost-effectively attract webinar registrants

Who Should Attend:
• Sales and Marketing professionals who know the value of their customer
• Management who wants their sales staff closing, not cold calling
• Executives who understand long-term leadsource ROI

All Attendees will receive: a copy of “40 FAQs About Lead Generation Webinars"

About the Presenter:
Don Cameron, Marketing Strategist and founder of Interactive Telesis and ConferTel, has helped hundreds of organizations generate non-dues revenue by delivering educational webinars to their members in addition to helping businesses use an educational marketing approach to cost-effectively generate qualified sales leads.