Drip marketing means creating and freely sharing information so that you can convert prospects into leads and these leads into customers. The main goal is to get the prospect to give you permission to deliver content to them via email, webinar, video, social media channels or any other way people like to receive information. With regular exposure and contact, you can build a relationship and trust with your prospects and leads, providing multiple opportunities for conversion. Drip marketing involves delivering requested information with independent value that creates trust, credibility and authority for your business.

Attendees of this webinar will learn:

1. What are the most pressing B2B marketing challenges?
2. How to develop a drip marketing program?
3. Key performance indicators for measuring drip marketing effectiveness
4. The results achieved by a small marketing team from pm solutions 

Date &Time -
Thusday 27 October 11.00 AM PDT

Presenters - Jim Pennypacker/ Francis Adanz

Jim brings more than 30 years experience in marketing and publishing to lead an organization at the forefront of a rapidly changing business landscape.
Francis joined LeadFormix in 2011. He is responsible for helping clients develop and execute successful online marketing campaigns to maximize ROI from leveraging the LeadFormix platform. 

About LeadFormix -
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

B2B buying processes have dramatically changed in recent years.  Finding new and better ways to engage with a different buyer – the “informed buyer,” is the challenge faced by all sales leaders.  This webinar will describe how empowered B2B buyers have taken greater control of the sales cycle and have driven changes and adaptations to sales practices by sales leaders.  We will discuss some of the successful approaches being taken to effectively engage with customers in this new paradigm

Date &Time -
Wednesday 28 September 11.00 AM PDT

Presenters -
Marty Levy is a veteran Silicon Valley tech. industry sales executive.  In addition to leading sales teams as VP of Worldwide Sales for two public companies, managing sales through a successful IPO, and crafting a divisional turnaround for a large privately held company he also has experience leading sales at several start-up and emerging growth companies. His expertise in sales strategy development and sales performance management has come from his work in the semiconductor, PC, software, and now enterprise cloud computing. Marty currently is VP of Sales for EnabledWare, Inc,, is recognized for his thought leadership on sales best practices, and serves as Chairman of the Sales Leadership Council of Silicon Valley.

Engaging potential buyers with content and turning them into qualified leads is a pervasive challenge: IDG Communications found technology vendors may be losing close to 50% of potential sales due to inadequate online information.

This webinar will show you how to create content that satisfies buyers’ information needs and establishes your company as a valuable resource – one they’d like to do business with.

Your takeaways will be steps for building a content strategy and sample templates you can use to guide your content marketing activities.

- How to move your buyers along in the sales cycle by giving them the right content at the right time
- Why deeply understanding your buyer’s concerns and priorities is critical
- The benefits of adopting a “How can we help you?” instead of  a “What can we sell you?” approach
- How map your buyers’ information needs to the stages in your sales cycle

Date &Time -
Thursday 22 September 11.00 AM PDT

Webinar URL -
http://www.leadformix.com/webinar-september-22-2011.html

Presenters -
Kim Gusta is a content marketing expert for the technology industry and owner of Kim Gusta Marketing, a consultancy that helps technology companies engage their buyers with remarkable content. She has over 15 years experience in technology marketing with global companies including Symantec. She also authors the  Technology Content Marketing Blog.

About LeadFormix -
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

If you ask a B2B sales rep, “What is your biggest challenge?” 9 out of 10 times they will tell you, “I can’t get anyone on the phone. If I could just talk to more prospects, I know that my numbers will go up. In the age of dial by name directories, voice recognition systems, administrative assistants, and voicemail, getting people on the phone has never been tougher.

Watch Steve Richard of Vorsight walk you through real life tips, tactics and techniques that are easy to implement and yield instantaneously better results. He only shows you things that actually work. After this webinar you will get more decision makers and influences on the phone and sell more.
You will learn how to:

-Get direct lines and why they are so critically essential
-Plan your time around call windows that yield more connects
-Utilize technology to beat the phone maze and stack the deck in your favor
vMake the process of calling fun

Date and Time -
Wednesday 21 September 11.00AM PDT

Webinar URL -
http://www.leadformix.com/webinar-september-21-2011.html

Presenter -
Steve Richard – is Co-Founder of Vorsight. Steve is listed as one of the AA-ISP Top 25 Most Influential Inside Sales Professionals and is a Focus.com Sales Expert. Steve has been featured in The Harvard Business Review, The Washington Business Journal, The Washington Post, and is a CNBC guest contributor, as well as a speaker at events hosted by the Washington Board of Trade and SolidWorks.

Cold calling, email marketing, webinars, snail mail, lead nurturing— all of these marketing tactics have one very important element in common. Each one begins with a list, and the quality of the data in that list has a direct influence on the success of each tactic.
Traditional list building provides little insight into your prospects interests, expertise and experience. List building through social networks will help you identify specific attributes about your prospects so that you can deliver more targeted messaging.

- Attendees of this webinar will learn -
- Limitations of traditional list building
- How to build more targeted lists through social networks
- Methods of engaging contacts on your list

Date &Time -
Wednesday 24 August 11.00AM PDT

Webinar URL -
http://www.leadformix.com/webinar-august-24-2011.html

Presenters -

Clinton Rozario is a B2B List Building technology expert and architected LeadGrabber Pro, eGrabber's B2B List Building Tool. Now part of product management, he has held key roles in R&D, developing strategic technologies.

Francis Adanza joined LeadFormix in 2011. He is responsible for helping clients develop and execute successful online marketing campaigns to maximize ROI from leveraging the LeadFormix platform.

Upcoming Webinar - Learn How to Turn More of Your Web Traffic Into Qualified Sales Leads

Over the last five years, web marketing has become an essential element in the marketing mix for virtually all B2B companies. B2B web marketing programs are now measured in the BILLIONs of dollars spent annually on SEO, SEM, and social media initiatives. All this effort is designed to do one thing: drive potential customers to the company website.
Yet, the typical B2B company can identify and qualify less than 10% of their web site visitors - if they're lucky!
And as the battle to stand out on the web grows ever more intense, visitors are less and less identifying themselves by filling out forms or downloading white papers. The result: the cost per web lead is getting more expensive every year.
In this webinar, Henry will show you how you can double, triple, or quadruple your website ROI and provide an ongoing flow of qualified leads for your company's sales team.

Date & Time-
June 22 11:00 AM PST

Presenters-
Henry Whitfield - Henry Whitfield has two decades of experience as a high tech sales and management executive and entrepreneur. He founded TelID, a registry linking telephone numbers with Internet URLs. He was also the founder of AdExchange, and was responsible for creating a new industry around marketing service syndication. Henry has held key management positions at AutoBoard and Apple Computer. He earned an MBA from the University of North Carolina's Kenan-Flagler Business School. At LeadFormix, Henry is the VP of Sales.

Webinar URL
http://www.leadformix.com/webinar-june-22-2011.html

About LeadFormix
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology. LeadFormix provides significantly richer lead data than any other solution, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify decision-makers, and deliver powerful, targeted, real-time responses and offers to potential customers.

Over the last five years, web marketing has become an essential element in the marketing mix for virtually all B2B companies. B2B web marketing programs are now measured in the BILLIONs of dollars spent annually on SEO, SEM, and social media initiatives. All this effort is designed to do one thing: drive potential customers to the company website.

In this Webinar, learn a simple but effective framework that will help you to systematically determine what your market truly needs and wants. The process is designed to move at the speed of business and to
cost-effectively get to a go/no-go decision quickly and with a high degree of confidence.

Many businesses are using social media to build brand and sales. But social media can also backfire: do you know the difference?
This webinar will give you insight into what can (and will!) go wrong when companies don’t manage the factors that can turn social media campaigns into viral “fails”. You’ll learn how to mitigate risk without diluting creativity and how corporate culture, customer perspective and competition can all inform success.
Your takeaway will be a checklist of do’s and don’ts for planning and evaluating your social media activities including the number one tip for getting things right as well as the number one “don’t’ that will get you every single time.

Date & Time-
November 8, 2010 at 11:00 AM PDT

Presenters-
Neil Glassman is principal marketing strategist atWhizBangPowWow. His linear, digital and social media marketing has helped turn startup underdogs into wonderdogs and guided underperforming brands through their mid-life crisis. Glassman blogs about social media marketing and advertising forSocial Times. Based in New York City, he's a pretty good cook.

Webinar URL-
http://www.leadformix.com/webinar/nov8/index.html

About LeadFormix-
LeadFormix is the leader in next-generation marketing automation, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

Performance-based agency compensation is certainly about paying only for positive results. But it is also about forming long-term, mutually beneficial client-agency relationships built around common goals.

Date & Time-

September 28, 2010 at 11:00 AM PDT