The traditional marketing funnel is no longer. Online marketers can no longer afford the time nor money to "cast a wide net" in the hopes of generating the right prospects. Combine this with the fact that, now more than ever, people are educating themselves far earlier in the sales process than ever before -- the onus is now on marketers to educate and raise awareness for their brands as early as possible.
But what are the best ways to address these challenges? While relied on extensively by most marketers, email and search are really only most effective as prospects make their way to the lower stages of the funnel. And even though social media is a strong brand and awareness builder, these sites don't always guarantee the "right" audience is listening. The top of the funnel continues to grow wider and wider, yet most marketers are leaving money on the table as hundreds of their target prospects are left untouched.

Join Russell Glass, CEO of Bizo, and Lauren Vaccarello, Sr. Search Engine Marketing Manager of Salesforce.com as they address how to effectively use audience marketing to drive more qualified leads and new business from the top to the bottom of this new marketing funnel.

Attendees will learn how to:

- Leverage business demographics to better understand and more effectively reach your business audiences online
- Implement display advertising strategies that positively impact ROI of spend on existing channels such as search and email
- Deploy advanced retargeting strategies that offer the right message to the right audience even after they've left your website
- Do the math behind B2B display advertising to demonstrate ROI

Brands across all industries are increasingly seeing the relevance and value in building a “Knowledge Center” – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as improving Search Engine Optimization (SEO), generating web traffic and strengthening customer service. A Knowledge Center can also assist in improving your brand's value by enhancing public perception and sentiment, and, of course, generating new customer interest and facilitating acquisition. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.

Key Takeaways:
1. Understand what type of content you need to create for a valuable Knowledge Center
2. Learn how to effectively promote your Knowledge Center and to reach new audiences
3. Determine if a Knowledge Center might be a good fit for your organization
4. Learn how to freshen up your brand and make it more relevant
5. Gain insight on where to begin with responding to negative sentiment

Many businesses are using social media to build brand and sales. But social media can also backfire: do you know the difference?
This webinar will give you insight into what can (and will!) go wrong when companies don’t manage the factors that can turn social media campaigns into viral “fails”. You’ll learn how to mitigate risk without diluting creativity and how corporate culture, customer perspective and competition can all inform success.
Your takeaway will be a checklist of do’s and don’ts for planning and evaluating your social media activities including the number one tip for getting things right as well as the number one “don’t’ that will get you every single time.

Date & Time-
November 8, 2010 at 11:00 AM PDT

Presenters-
Neil Glassman is principal marketing strategist atWhizBangPowWow. His linear, digital and social media marketing has helped turn startup underdogs into wonderdogs and guided underperforming brands through their mid-life crisis. Glassman blogs about social media marketing and advertising forSocial Times. Based in New York City, he's a pretty good cook.

Webinar URL-
http://www.leadformix.com/webinar/nov8/index.html

About LeadFormix-
LeadFormix is the leader in next-generation marketing automation, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

Webinars are a low cost way to generate qualified sales leads. Delivered as educational marketing, they also position you as an authority in your field, creating respect and instilling trust in your audience. Bottom line, it gives your sales efforts a running start.

Attend this interactive webinar to learn:

* The benefits of educational marketing
* The rules of lead generation engagement
* The steps needed to create a well organized follow-up process
* The best methods to cost-effectively attract webinar registrants

Who Should Attend:

* Sales and Marketing professionals who know the value of their customer
* Management who wants their sales staff closing, not cold calling
* Executives who understand long-term leadsource ROI

All attendees will receive a FREE "Lead Generation Webinars: 40 FAQs" white paper with 40 of the most asked questions about webinar promotion, content, technology and sales engagement.

Sales and Marketing alignment continues to be a major concern for top management, especially when company survival in a tough economic climate depends on the efficiency and effectiveness of its revenue engine. Many companies have tried to align Sales and Marketing using re-organization, new hires, training, team-building exercises, and technology. Typically, the results are less than spectacular and are short-lived.

Performance-based agency compensation is certainly about paying only for positive results. But it is also about forming long-term, mutually beneficial client-agency relationships built around common goals.

Date & Time-

September 28, 2010 at 11:00 AM PDT

The FREE webinar: Creating A Powerful Online Presence: The Three Legged Stool will teach you how the three dominant aspects of internet marketing - SEM, SEO and Website Design intertwine to bring you quality leads and keep current clients engaged in your business.

Sign up today to get into the webinar at no cost!

Date: Thursday, November 12, 2009
Time: 1:00pm EDT / 10:00am PDT

This free webinar will cover:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

Presenter:
Mike Volpe, VP of Inbound Marketing, HubSpot

Web Analytics: Easy or Hard?
Jim Sterne, Speaker
Tuesday, September 29, 2001 - 1 PM EDT

Jim Sterne, Founding President and current Chairman of the Web Analytics Association, presents on September 29th at Search Marketnig Now on a hotly debated topic within the web analytics community: Is Web Analytics Easy - or Hard?

When used correctly, Web analytics provide insight into web marketing performance and customer behavior, empowering marketers to improve effectiveness and personalize interactions. Strategic and tactical decisions become informed, often leading to greater profits and new opportunity.

But for many marketers, the challenge lies in knowing how to translate reports and key performance indicators into better business results. Are you asking the right questions? Are you getting accurate answers? How do you know? Analytics tools can help. But if you are using web analytics tools and still finding it hard, is it the tool that's making it hard -- or the analyst?

This webcast will look at why web analytics is BOTH easy and hard, and why it's important to know what to expect of your analysts and of your web analytics tools.

Register directly at http://bit.ly/1xMljj or get more details at http://searchmarketingnow.com

While consumers may think the holiday shopping season starts after Thanksgiving, savvy online marketers know that now's the time to get ready. Christmas in July? Hardly, but in this economy, it's crucial to understand just what steps you need to take six months out.

This webcast will give an overview of the current state of online retail -- plus predictions for the 2009 holiday shopping season. Find out what to expect -- and how to succeed by planning ahead.

In this webcast we'll learn:

*Current forecasts for the 2009 holiday shopping season
*Which retail categories performed better than others
*Specific tips and tactics for retail success -- from understanding customer needs to managing landing pages
*Planning for the holidays - timelines/milestones for the next six months.

Eli Goodman, Search Evangelist at comScore, will give an overview of the state of online retail -- its current strengths and weaknesses; how consumer spending -- and searching -- have changed year over year; and, what the experts are predicting for 2009 online holiday retail.

Matt Miller, Director, Vertical Solutions at Performics, will offer specific tips and timelines that retailers can follow in the months building up to the holidays. Find out, step-by-step, what you can do now to be most competitive during the 2009 holiday shopping season.

Register now - it's free! http://bit.ly/hLjWi