Getting email right is always important for online retailers, but it’s even more critical in a tough economic environment. To uncover how email practices are changing, Silverpop recently completed its second annual study of retailers, including the Top 500 as ranked by Internet Retailer. Our researchers logged on to 895 retailer Web sites, registered to receive communications from each that had an email marketing program, and assessed several aspects of their programs, including:

* Location of opt-in forms
* Options offered to registrants during the opt-in process
* Number of emails received during a 30-day period
* Percent of emails offering sales or discount incentives
* Whether unsubscribe links led to preference centers

This free 30-minute Webinar (plus Q&A) will walk through the study findings, outline best practices and share both good and bad examples from top retailers.

Cost: Free
Timing: Approximately 30 minutes, followed by a Q&A session
Target Audience: Email marketers at online retailers and B2C ecommerce companies
Content Level: Targeting beginner to intermediate email marketers

While consumers may think the holiday shopping season starts after Thanksgiving, savvy online marketers know that now's the time to get ready. Christmas in July? Hardly, but in this economy, it's crucial to understand just what steps you need to take six months out.

This webcast will give an overview of the current state of online retail -- plus predictions for the 2009 holiday shopping season. Find out what to expect -- and how to succeed by planning ahead.

In this webcast we'll learn:

*Current forecasts for the 2009 holiday shopping season
*Which retail categories performed better than others
*Specific tips and tactics for retail success -- from understanding customer needs to managing landing pages
*Planning for the holidays - timelines/milestones for the next six months.

Eli Goodman, Search Evangelist at comScore, will give an overview of the state of online retail -- its current strengths and weaknesses; how consumer spending -- and searching -- have changed year over year; and, what the experts are predicting for 2009 online holiday retail.

Matt Miller, Director, Vertical Solutions at Performics, will offer specific tips and timelines that retailers can follow in the months building up to the holidays. Find out, step-by-step, what you can do now to be most competitive during the 2009 holiday shopping season.

Register now - it's free! http://bit.ly/hLjWi