Tap into your fan base and leverage social networks! Brand enthusiasts can be recruited to become brand advocates for products that they love, including yours, spreading the word through their social networks, Facebook friendships and Twitter streams.

Want to expand your public relations and communications messages through low-cost peer-to-peer channels? Then it’s time for “crowd-sourcing.” Tune in to Paul Gillin and learn how to leverage customer creativity and build grassroots public relations and communications campaigns through examples of successful customer-generated advertising promotions and contests in both business-to-consumer and business-to-business contexts.

You will learn:

* Appropriate scenarios for applying crowd-sourced promotions.
* How to leverage social networks.
* How to generate ideas that spur customer creativity.
* Low-cost incentives that will build participation.
* The basics of measuring results.
* How to recruit brand advocates.

Instructor

Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of Internet publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His award-winning book, “The New Influencers,” was published in 2007, and his second book, “Secrets of Social Media Marketing,” was published in the fall of 2008. His Web site is www.gillin.com and he blogs at www.paulgillin.com.

Date: Tuesday, March 2, 2010
Time: 3 p.m. Eastern
2 p.m. Central
1 p.m. Mountain
12 p.m. Pacific
Duration: 60 minutes
Member $150 / Non-Member $250

Public consent is an ongoing top management concern. Permission for expansions, new projects, new services and growth in today’s opposition-rich, contentious environment can be extremely difficult, even for the best companies and organizations. Constituents, public officials, even employees are asking more questions, and decisions are taking longer. Jim Lukaszewski will share the specific strategies he recommends (and that you’ll need) to reduce contention and establish highly-effective community relationships.
http://www.prsa.org/Learning/Seminars/view/596/Building_Community_Relati...

Join PRSA’s Entertainment and Sports Section for this brown bag teleconference, a virtual roundtable where participants learn about best practices on topics of interest to practitioners in entertainment or sports communications.

Mark Miller, from the U.S. Bowling Congress, will lead the Entertainment and Sports Section in a conversation about how newspapers are positioning entertainment and sports stories, along with how coverage of these topics are being shared across print outlets and expanding into social networking.

Discussion topics will include:

Is the consolidation of newspaper sections a cost cutting trend?
Are journalists being asked to expand their scope of coverage to different areas?
Are newspaper staffs being cut across the board?
How are print publications using the web and social media to expand their coverage?
Where is cost cutting most efficient for newspapers?
What is the future of print? Will everything move online?

Moderator
Mark Miller, corporate communications manager, the United States Bowling Congress in Arlington, Texas.

Panel:

Bill Wyman is a longtime arts editor for institutions representative of both new media and traditional print journalism. Most recently, Wyman served as an assistant managing editor at National Public Radio in Washington, D.C., where he oversaw the network's arts, entertainment, digital and media coverage. Previously, he was also arts and entertainment editor for Salon.com. Wyman has written widely on music, film, television and digital issues. His recent 9,000-word essay “Five Key Reasons Why Newspapers are Failing” was covered by The New York Times.

Matt Kinsman is executive editor of Folio, the trade publication dedicated to magazine management. Folio has featured numerous articles on the longevity of print, and Kinsman has written up the subject in several recent articles.

Section brown bag teleconferences are a free Section member benefit. Section members: please note that the registration form will request your credit card information, but your card will not be charged.

For the cost of this event, PRSA members will receive a free Entertainment and Sports Section membership (a $60 value).

Non-PRSA members will receive a free PRSA and Entertainment and Sports Section membership (a $350 value), pending approval of your membership application.

Friday, February 19, 2010
3 p.m. - 4 p.m.

Member $60 / Non-Member $285
Entertainment and Sports Section Member $0

Leaders are made, not born. Whether you lead a team or not, everyone can sharpen the leadership and influencing skills needed for both professional and personal growth. If you want to advance your career, work more effectively with your teams, and better serve your clients, you need to develop the ability to truly lead and influence — not just manage and direct. http://bit.ly/alwI2l

On a daily basis, the rules of public relations and traditional marketing are being rewritten by the emergence of social media. While public relations and marketing professionals stand to benefit immensely from this emergence, the risks of not adhering to the new rules of the game are just as staggering. Learn these new rules by joining ‘Secrets of Social Media Marketing’ author Paul Gillin for this PRSA sponsored webinar. Register today and prepare to learn a disciplined approach to setting a social media strategy, choosing the right tools and building customer affinity.
$150 PRSA Member/$250 Non PRSA Member