Speaker: Addie Conner - Director of Search Marketing, CourseAdvisor, Inc

Wednesday, February 18, 2009 - 1:00 PM EST (10:00 AM PST)

Quality Score. You know it’s important. You’re just not sure how it works - or what you should do to get the highest Quality Score. Well, you’re not alone.

In this webcast, we’ll look at the history behind Google’s Quality Score as well as some of the more common myths and misconceptions. Find out what goes into Quality Score, and why understanding Quality Score is critical to the success of your PPC campaign.