Yahoo! & Microsoft Search Alliance – What? How? When?
Thursday, June 24, 2010 - 1 PM EDT (10 AM PDT)

Speakers:
Chi-Chao Chang, VP of Search Advertising Product – Yahoo!
Wendi Sturgis, VP Partner Management Group – Yahoo!
Lewis Lin, Director of Product Management and Marketing – Microsoft Search Advertising

Registration and information at http://searchmarketingnow.com

The Yahoo! and Microsoft Search Alliance is one of the biggest changes in paid search history. As a search marketer, are you prepared for the merged platforms?

This webcast features speakers from Yahoo! and Microsoft, who will provide more specifics on the Search Alliance.

In this presentation, you’ll learn:
•What the Yahoo!-Microsoft Search Alliance is all about
•How campaigns, keywords and creatives will be transitioned
•When the migration will occur

About the Speakers:
Chi-Chao is VP of Search Advertising Product, responsible for product management, research and development, and testing of sponsored search and content match product lines. He has held other senior leadership roles at Yahoo! in display advertising platforms, web search relevance and analytics and he built the first Yahoo! search assistant, the first human peer-reviewed search engine, and the Mail SpamGuard system.

Wendi Sturgis, Vice President of the Partner Management Group at Yahoo!, leads the account management team responsible for Yahoo!'s search and display partner relationships in the US. She also has responsibility for the operations, training and support functions that enable Yahoo!'s partners to maximize their revenue opportunities with Yahoo! Wendi drives the overall strategy for how Yahoo! serves clients; she focuses on enabling clients to leverage Yahoo's technology platforms as quickly and profitably as possible as well as expand revenue opportunities across our search and display marketplaces. Her team is also involved in product strategy to ensure that customer feedback is incorporated into Yahoo!'s product roadmap.

Lewis Lin is the director of product management and marketing for Microsoft search advertising. Lewis and his team sets marketing/field strategy and influences the adCenter product roadmap. Prior to Microsoft search advertising, Lewis worked on Hotmail product planning and marketing for Windows Server. Before Microsoft, Lewis held business development and product management roles at various companies, including Sun Microsystems and Citigroup. He received his MBA from Northwestern’s Kellogg School of Management and has a bachelor’s degree in computer science from Stanford University.

This webcast is sponsored by Marin Software.

Web Analytics: Easy or Hard?
Jim Sterne, Speaker
Tuesday, September 29, 2001 - 1 PM EDT

Jim Sterne, Founding President and current Chairman of the Web Analytics Association, presents on September 29th at Search Marketnig Now on a hotly debated topic within the web analytics community: Is Web Analytics Easy - or Hard?

When used correctly, Web analytics provide insight into web marketing performance and customer behavior, empowering marketers to improve effectiveness and personalize interactions. Strategic and tactical decisions become informed, often leading to greater profits and new opportunity.

But for many marketers, the challenge lies in knowing how to translate reports and key performance indicators into better business results. Are you asking the right questions? Are you getting accurate answers? How do you know? Analytics tools can help. But if you are using web analytics tools and still finding it hard, is it the tool that's making it hard -- or the analyst?

This webcast will look at why web analytics is BOTH easy and hard, and why it's important to know what to expect of your analysts and of your web analytics tools.

Register directly at http://bit.ly/1xMljj or get more details at http://searchmarketingnow.com

Speaker: Addie Conner - Director of Search Marketing, CourseAdvisor, Inc

Wednesday, February 18, 2009 - 1:00 PM EST (10:00 AM PST)

Quality Score. You know it’s important. You’re just not sure how it works - or what you should do to get the highest Quality Score. Well, you’re not alone.

In this webcast, we’ll look at the history behind Google’s Quality Score as well as some of the more common myths and misconceptions. Find out what goes into Quality Score, and why understanding Quality Score is critical to the success of your PPC campaign.