Brands across all industries are increasingly seeing the relevance and value in building a “Knowledge Center” – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as improving Search Engine Optimization (SEO), generating web traffic and strengthening customer service. A Knowledge Center can also assist in improving your brand's value by enhancing public perception and sentiment, and, of course, generating new customer interest and facilitating acquisition. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.

Key Takeaways:
1. Understand what type of content you need to create for a valuable Knowledge Center
2. Learn how to effectively promote your Knowledge Center and to reach new audiences
3. Determine if a Knowledge Center might be a good fit for your organization
4. Learn how to freshen up your brand and make it more relevant
5. Gain insight on where to begin with responding to negative sentiment

Over 4,400 Facebook posts were systematically cataloged across a random sample of 100 hospitals with active Facebook pages to analyze and provide insight into the content hospitals utilize to communicate with their audience and the way in which their audience uses Facebook to communicate back. Learn how hospitals, large and small, are capitalizing on Facebook as a powerful and effective medium to inform, engage and converse with their audience. Learn best practices and get inspired to reinvent your organization’s own approach to creating content for Facebook.

What you will take away:
1. A comprehensive understanding of how hospitals are using Facebook pages as a communication outlet
2. A better idea of how communities are using Facebook pages to communicate with hospitals
3. Inspiration to translate these findings into immediate action and new content
4. Some observed best practices used by hospitals across the U.S. and how you can apply them

Many businesses are using social media to build brand and sales. But social media can also backfire: do you know the difference?
This webinar will give you insight into what can (and will!) go wrong when companies don’t manage the factors that can turn social media campaigns into viral “fails”. You’ll learn how to mitigate risk without diluting creativity and how corporate culture, customer perspective and competition can all inform success.
Your takeaway will be a checklist of do’s and don’ts for planning and evaluating your social media activities including the number one tip for getting things right as well as the number one “don’t’ that will get you every single time.

Date & Time-
November 8, 2010 at 11:00 AM PDT

Presenters-
Neil Glassman is principal marketing strategist atWhizBangPowWow. His linear, digital and social media marketing has helped turn startup underdogs into wonderdogs and guided underperforming brands through their mid-life crisis. Glassman blogs about social media marketing and advertising forSocial Times. Based in New York City, he's a pretty good cook.

Webinar URL-
http://www.leadformix.com/webinar/nov8/index.html

About LeadFormix-
LeadFormix is the leader in next-generation marketing automation, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

I will be going over the Commandments of Chapters 5-7. I will also go over a 20 point check list for any email campaign. You will also learn about psychological triggers.

Join Andrea Vahl and B. Hopkins on June 24th at 1:00PM Mountain Time (3:00PM Eastern) on this Webinar where they will discuss some of the more powerful Twitter strategies in getting your product and service in front of your target market on twitter.

Webinar attendees will learn:

* How to build an engaged Twitter following
* Twitter best practices
* Tracking your Twitter ROI
o (Knowing how to do this will keep you from wasting hours of useless tweeting)
* Creating buzz for your Twitter event.
* What do you Tweet about

As an added bonus, the first 50 registrants will receive:

* Social Networking Exposed! - Ebook on Social Media

Date: Thursday, November 12, 2009
Time: 1:00pm EDT / 10:00am PDT

This free webinar will cover:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

Presenter:
Mike Volpe, VP of Inbound Marketing, HubSpot

If you’ve signed up for a couple of social networking sites but feel overwhelmed or you’ve been thinking about it, but haven’t taken the next step, this webinar will shorten your learning curve and have you networking in less than an hour. During the session, we will cover the process from creating your profile to building your social network. At the conclusion of the webinar, you will be successfully on your way to networking.

During this webinar session, you will learn:

-- How to get started on the big three: Twitter, LinkedIn and Facebook
-- The secrets to a successful online profile
-- Simple ways to build your social network
-- Social networking mistakes to avoid
-- Time-saving tips

Reserve your Webinar seat now: http://www.socialnetworkingandyou.com/social-networking-quick-start/

This is an exciting time for email marketers. Email is more popular than ever in this down economy for its cost-efficiency, immediacy of result and high ROI.

Social Media is also a powerful tool on the rise. On its own, it can be used to message to your target much like email marketing. In fact, some even wonder whether social media will make email marketing obsolete.

The truth is that social media will not replace email –it enhances it. The two powerful channels are even more impactful and effective when integrated.

But adding social media marketing into the email mix can be daunting. Where do you start?

Join Lyris for a one-hour webinar that will outline how to integrate email marketing and social media.

This webinar will include:

An overview of social media and how it enhances email marketing
How marketers can leverage social media marketing (SMM)
Specific examples of how to integrate email and social media to create more viral and effective campaigns
Tips from a “real-world marketer” who will share examples of a successfully integrated email and SMM strategy