web analytics
How to Manage Your Brand in Social Media
Date: Thursday, November 12, 2009
Time: 1:00pm EDT / 10:00am PDT
This free webinar will cover:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts
Presenter:
Mike Volpe, VP of Inbound Marketing, HubSpot
Using Analytics to Drive More Business
How are people getting to your website? What content do they respond to? Is a visitor from organic search or pay per click more likely to buy? If you aren't able to answer these questions, then you need to attend this webinar on how to use web analytics. We'll talk about the why and how of using statistics to track site performance and how to use these insights to make incremental improvements to your website over time.

