What would you measure if you built a B2B lead gen program from scratch?

Find out what one marketing group took on when their successful, publicly traded tech company rewrote its mission and downsized. Erica describes what they measure and what White Whale of Measurement remains. Learn how the team sold execs on best-of-breed marketing services: email marketing, lead nurturing and scoring, segmentation, integration and ROI reporting, and SEO/SEM with Enquiro. Erica provides her top 10 ways to avoid the obstacles to automation they encountered and reveals the most effective marketing tactics they’ve deployed, with the measurement to prove it.

Who should attend: marketers that work with complex demand gen programs.

Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
In this webinar, you’ll learn

* How to identify where your company fits with regards to purchase types
* Tips on which ad messaging works for identified purchase type
* Landing page design best practices, specific to different marketing scenarios
* Gain a better understanding of how PPC can drive the demand gen. process

Who should attend: Online marketing managers, directors and PPC management professionals

October 1 - Thursday
The American Attribution Index:
Using Advertising Attribution Management to Improve Media Mix Allocation
Adam Goldberg and Purush Papatla, speakers

In this webcast, we'll learn more about the newly developed American Attribution Index, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.

There are three version of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.

The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.

Register directly at http://bit.ly/2OeCKk or get more details at http://searchmarketingnow.com

Web Analytics: Easy or Hard?
Jim Sterne, Speaker
Tuesday, September 29, 2001 - 1 PM EDT

Jim Sterne, Founding President and current Chairman of the Web Analytics Association, presents on September 29th at Search Marketnig Now on a hotly debated topic within the web analytics community: Is Web Analytics Easy - or Hard?

When used correctly, Web analytics provide insight into web marketing performance and customer behavior, empowering marketers to improve effectiveness and personalize interactions. Strategic and tactical decisions become informed, often leading to greater profits and new opportunity.

But for many marketers, the challenge lies in knowing how to translate reports and key performance indicators into better business results. Are you asking the right questions? Are you getting accurate answers? How do you know? Analytics tools can help. But if you are using web analytics tools and still finding it hard, is it the tool that's making it hard -- or the analyst?

This webcast will look at why web analytics is BOTH easy and hard, and why it's important to know what to expect of your analysts and of your web analytics tools.

Register directly at http://bit.ly/1xMljj or get more details at http://searchmarketingnow.com

Now, more than ever, companies need to look at cost saving strategies that also improve efficiencies. Electronic invoicing can revolutionalize your accounts payable processes, and save you millions of dollars a year. And you can achieve that ROI in just months.

WHO SHOULD REGISTER:

CFOs, VPs and Directors of Finance
Controllers and other senior managers responsible for Accounts Payable
CPOs, VPs and Directors of Procurement
WHAT YOU’LL LEARN:

How best-in-class companies are handling 10 times as many invoices with eInvoicing
How eInvoicing eliminates paper and drastically improves processes
How you can achieve “straight through processing” (completely automated approvals)
How to build a compelling business case
There has never been a better time to implement eInvoicing. Enroll now to learn how you can reduce costs, improve throughput and accuracy, and achieve an ROI in months.

While consumers may think the holiday shopping season starts after Thanksgiving, savvy online marketers know that now's the time to get ready. Christmas in July? Hardly, but in this economy, it's crucial to understand just what steps you need to take six months out.

This webcast will give an overview of the current state of online retail -- plus predictions for the 2009 holiday shopping season. Find out what to expect -- and how to succeed by planning ahead.

In this webcast we'll learn:

*Current forecasts for the 2009 holiday shopping season
*Which retail categories performed better than others
*Specific tips and tactics for retail success -- from understanding customer needs to managing landing pages
*Planning for the holidays - timelines/milestones for the next six months.

Eli Goodman, Search Evangelist at comScore, will give an overview of the state of online retail -- its current strengths and weaknesses; how consumer spending -- and searching -- have changed year over year; and, what the experts are predicting for 2009 online holiday retail.

Matt Miller, Director, Vertical Solutions at Performics, will offer specific tips and timelines that retailers can follow in the months building up to the holidays. Find out, step-by-step, what you can do now to be most competitive during the 2009 holiday shopping season.

Register now - it's free! http://bit.ly/hLjWi

This Free Webinar will explain how an “Online Parts Ordering Program” can boost revenue, provide a competitive edge and increase the lifetime value of your customers. We will examine a recent client case study that shows “factual proven results.”

Topic to be covered include:

Differences of Finished Goods and Parts
Exploded View
 Diagrams to Increase Parts Sales and Improve Order Accuracy
Intuitive Parts Searching Tools; Serial Numbers, Key Words, Parts, Product and Category
Timely Inventory and Tracking Screens
Provide Order and Shipping Status Online
Leverage Sales and Marketing Efforts for Dealers, Representatives, and Wholesalers
Allow Managers and Parts Administrators to Set Up Pricing, Discounts, and Promotions
Search Engine Optimization for Parts Sales
Increase Hours of Accessibility
This Webinar is based on client case studies that represent projects we have been working on for over the past 10 years. All participants will be given a free 1-Hour consultation with the possibility of establishing an online parts program for their company.

This session will last approximately 30 minutes.

OpRisk Webinar: Getting the best out of KRI and Scenarios

SOX Webinar for Compliance Officers: How to easily and quickly deploy, implement and manage SOX compliance?

Manual Accounts Payable (AP) Invoice processes are inefficient, error-prone and slow. A company that sticks to manual processing of paper invoices or scanned images is wasting money on admin costs and unidentified invoice errors. Even worse, manual processes make it difficult to pay suppliers on time, depriving them of vital cash flow, possibly risking their very survival.

This webinar will explain how best-in-class companies use electronic invoicing to handle ten times as many invoices per person as their competitors. eInvoicing isn’t a question of turning paper into scanned images – it's about automatically matching fully electronic invoices with supporting records. The webinar will explain how to use eInvoicing to reduce waste, delays and errors. It will describe what companies have done to maximize straight thru processing (STP) and how they used supplier self-service functionality to reduce vendor inquiries and discrepancy resolution, the two biggest drains on AP resources.

There has never been a better time to implement eInvoicing. Enroll now to learn how you can reduce costs, improve throughput and accuracy, and achieve an ROI in months.