StorySelling is a brand planning model that was developed using story structure.
in this informative webinar, sponsored by the American Marketing Association, you'll learn how to develop a plan for your brand that draws upon important storytelling principles.
Stories engage, inform, motivate, and pass on values. If that's what you're expecting your brand to do, than this webinar is for you.

Your department spent countless hours and effort on your marketing campaigns, yet you are unable to show correct marketing ROI or achieve a closed loop reporting. Learn how to create a process and architecture in which the components work together and enable you to leverage the "intelligence" hidden by current system communication breakdowns and lack of processes. This workshop will set you on the path to creating seamless, effective demand generation architecture critical for supporting measured marketing SUCCESS.

We will show you:

• How the Agile lead management process works
• The 7 critical areas in a demand generation architecture you need to know about
• The components involved - CRM, Web and Marketing Automation System
• How Agile can give you the correct marketing ROI and closed loop reporting

Your web strategy defines what you're trying to accomplish on the web -- what you're setting out to do and the tools you're going to use to achieve that goal. This webinar discusses both the questions you should ask yourself and the tools at your disposal, so you can make sure your website gets where it needs to be in 2010 and beyond.

Today's B2B service buyers are sophisticated, educated, and impatient. They have a problem and are looking to the web for a solution - how quickly does your website appear and how well does it answer questions? We take a look at all of the marketing and design choices that are important for solving your new customer's pain and making a website that continues to work.

What would you measure if you built a B2B lead gen program from scratch?

Find out what one marketing group took on when their successful, publicly traded tech company rewrote its mission and downsized. Erica describes what they measure and what White Whale of Measurement remains. Learn how the team sold execs on best-of-breed marketing services: email marketing, lead nurturing and scoring, segmentation, integration and ROI reporting, and SEO/SEM with Enquiro. Erica provides her top 10 ways to avoid the obstacles to automation they encountered and reveals the most effective marketing tactics they’ve deployed, with the measurement to prove it.

Who should attend: marketers that work with complex demand gen programs.

Date: Thursday, November 12, 2009
Time: 1:00pm EDT / 10:00am PDT

This free webinar will cover:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

Presenter:
Mike Volpe, VP of Inbound Marketing, HubSpot

Real Life Examples and Solutions for Dissemination of Promotional Content

Life Sciences companies cope with the myriad government regulations covering the distribution of promotional, educational, and scientific information.

This session provides practical advice and a methodology that helps Marketing, Regulatory and Sales work together to find the right balance between promotion and compliance. Industry experts will outline PACE, a four step methodology that is the cornerstone of an emerging standard of Good Promotional Practices for Life Science companies.

The session includes examples of how product literature is evaluated and classified, and identification of applicable regulations that impact promotional content.

Attendees will walk away with a:

Systematic approach to classifying promotional content
“How To” map to build compliance into sales and marketing processes
Understanding of applicable rules and regulations that impact promotional literature

SESSION OUTLINE

PACE: A Four-Step Methodology to Classify and Manage Your Content

PACE overview … a systematic approach that unifies the efforts of your Promotional Review Committee
How to review, analyze and categorize promotional content
Example #1: Product Literature

Analyzing and Classifying product literature, what to look for, how to assess claims
Who needs what … targeting your content by role
Example #2: Video and Rich Media Content

Special considerations for video and other rich content
Execution: What happens after final approval?

Key moments of truth … Physician Interactions and Trade Shows
Training, monitoring and follow up
Managing updates and new content
Communications History Records

An Intuitive Websites Webinar on how to get your Website found in Google.

Topics Discussed

* Develop a search engine strategy
* Find the best search terms
* How Google indexes Web pages
* Use local and national searches
* Tips on using Google AdWords
* And more...

The Presenter

Tom YoungThomas Young, CEO of Intuitive Websites, a Colorado based Internet marketing and Website development firm. Tom has worked with hundreds of clients from Fortune 500 firms to start-ups on improving Web marketing efforts.

To learn more about Tom, visit http://www.thomasvyoung.com. He can be reached at tom@intuitivewebsites.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 719-481-4040.

Start planning for SUCCESS in 2010!

With budget cuts and more pressure to perform, Sales and Marketing professionals need the best tools at minimal expense.

While it sounds like an impossible task, the SUCCESS team has created a Virtual SUCCESS seminar with workshops that can give you the tools to complete the impossible tasks you are faced with.

Sales professionals will leave armed with skills and tools they can use right away to increase sales and meet quotas.

Marketing professionals will learn how to leverage today’s latest tools to track and drive more sales leads. Get your entire team on the right page for one low cost

To Register: http://virtualseminar.eventbrite.com/

More information regarding the SUCCESS Virtual Seminar can be found here:

http://www.generationomarketing.com/VirtualSeminar.html

Details of the SUCCESS Workshops can be found here:

http://www.generationomarketing.com/VirtualSeminarWorkshops.html

Information regarding the SUCCESS Speakers can be found here:

http://www.generationomarketing.com/VirtualSeminarSpeakers.html

Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
In this webinar, you’ll learn

* How to identify where your company fits with regards to purchase types
* Tips on which ad messaging works for identified purchase type
* Landing page design best practices, specific to different marketing scenarios
* Gain a better understanding of how PPC can drive the demand gen. process

Who should attend: Online marketing managers, directors and PPC management professionals