Who: Param Singh, vice president of clinical trial management solutions, BioPharm Systems

Adrian Hampshire, managing director, EMEA, BioPharm Systems

Paul Dobrowolskyj, senior consultant, Oracle Health Sciences

What: Webinar: "Business and Operational Risks in Clinical and Safety: Applying Appropriate Technology and Approaches to Mitigate Risk"

All business processes are subject to some level of risk. Key to the long term viability of any company is the critical need to identify the risks, quantify them, minimize them, and have a clear plan for dealing with any residual risks.

Organizations try to mitigate risks by implementing systems that support the company's business processes. Commercial software systems that are available from vendors such as Oracle include many capabilities which, if implemented properly, greatly reduce the risks in the business process.

The implementation of complex systems is, in itself, a risky process. Organizations like BioPharm Systems have been able to use their wide range of experience to develop pre-configured and pre-validated solutions that help reduce the risks during the implementation of a clinical trial management system (CTMS) and a safety system.

This one and a half-hour webinar will provide an overview of business risks related to clinical and safety systems and will illustrate how the risks inherent in implementing complex CTMS and safety systems can be significantly reduced.

When: Thursday, November 17, 2011 @:

7:00 a.m. US Pacific time
8:00 a.m. US Mountain time
9:00 a.m. US Central time
10:00 a.m. US Eastern time
15:00 UK time
16:00 Central European time

Webinar Information: To register for this complimentary webinar, go to: https://cc.readytalk.com/r/bf2hph6dutcu

This webcast will provide an overview of Facebook advertising for search marketing professionals. If you’re already adept at PPC advertising and marketing, find out what’s the same — and what’s not — with Facebook advertising.

PPC and social media marketer Ryan Lash will explore what every search engine marketer needs to know about Facebook advertising to succeed in 2011. Following Ryan’s presentation, we’ll hear some examples of how companies have expanded their online reach from traditional paid search advertising to paid social.

Attend this webcast and learn:

Fundamentals of Facebook advertising
Best practices for Facebook Ad creation
How Facebook differs from PPC advertising

Ryan Lash is Vice President and Director of Digital Marketing Services for ymarketing, a full-service digital media agency he founded in 2002.

Jump start your online marketing success

Discover how to use your website to convert more visitors to customers, increase your profits,
AND take your business to the next level.

Landing Page Success Seminar 2010: The Web's First and Largest Online Conversion Conference

Top Conversion Rate Experts Will Teach You How to Save Time, Earn Money and Increase Sales by Optimizing Your Website and Using More Effective Landing Pages, All From the Comforts of Your Home or Office - Anytime You Choose!

Learn more & register at http://landingpagesuccesssummit.com

Can B2B Marketers increase revenues with tighter integration between your sales and marketing team functions?

In this special live webinar, two leading industry experts will address this question and those below that are top of mind for many B2B Marketing Executives today.

1. What technologies exist that will facilitate more collaboration between marketing and sales?
2. Should social media be part of your demand generation strategies?
3. What role does search marketing play in improving both the quality and quantity of your leads?
4. How will demand generation look different in 2015?

Join us for a conversation with Mac McIntosh (from The Business-to-Business Sales Lead ExpertsTM) and Gord Hotchkiss (author of The BuyerSphere Project) to discuss these and other existing realities that face B2B Marketers.

This webinar is recommended for VP's, Directors and Managers in Sales and/or Marketing roles.

Start planning for SUCCESS in 2010!

With budget cuts and more pressure to perform, Sales and Marketing professionals need the best tools at minimal expense.

While it sounds like an impossible task, the SUCCESS team has created a Virtual SUCCESS seminar with workshops that can give you the tools to complete the impossible tasks you are faced with.

Sales professionals will leave armed with skills and tools they can use right away to increase sales and meet quotas.

Marketing professionals will learn how to leverage today’s latest tools to track and drive more sales leads. Get your entire team on the right page for one low cost

To Register: http://virtualseminar.eventbrite.com/

More information regarding the SUCCESS Virtual Seminar can be found here:

http://www.generationomarketing.com/VirtualSeminar.html

Details of the SUCCESS Workshops can be found here:

http://www.generationomarketing.com/VirtualSeminarWorkshops.html

Information regarding the SUCCESS Speakers can be found here:

http://www.generationomarketing.com/VirtualSeminarSpeakers.html

Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
In this webinar, you’ll learn

* How to identify where your company fits with regards to purchase types
* Tips on which ad messaging works for identified purchase type
* Landing page design best practices, specific to different marketing scenarios
* Gain a better understanding of how PPC can drive the demand gen. process

Who should attend: Online marketing managers, directors and PPC management professionals

October 1 - Thursday
The American Attribution Index:
Using Advertising Attribution Management to Improve Media Mix Allocation
Adam Goldberg and Purush Papatla, speakers

In this webcast, we'll learn more about the newly developed American Attribution Index, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.

There are three version of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.

The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.

Register directly at http://bit.ly/2OeCKk or get more details at http://searchmarketingnow.com

Web Analytics: Easy or Hard?
Jim Sterne, Speaker
Tuesday, September 29, 2001 - 1 PM EDT

Jim Sterne, Founding President and current Chairman of the Web Analytics Association, presents on September 29th at Search Marketnig Now on a hotly debated topic within the web analytics community: Is Web Analytics Easy - or Hard?

When used correctly, Web analytics provide insight into web marketing performance and customer behavior, empowering marketers to improve effectiveness and personalize interactions. Strategic and tactical decisions become informed, often leading to greater profits and new opportunity.

But for many marketers, the challenge lies in knowing how to translate reports and key performance indicators into better business results. Are you asking the right questions? Are you getting accurate answers? How do you know? Analytics tools can help. But if you are using web analytics tools and still finding it hard, is it the tool that's making it hard -- or the analyst?

This webcast will look at why web analytics is BOTH easy and hard, and why it's important to know what to expect of your analysts and of your web analytics tools.

Register directly at http://bit.ly/1xMljj or get more details at http://searchmarketingnow.com

Pay per click (PPC) campaigns allow you to bid on even the most competitive keywords -- but while they're easy to set up, making them profitable is much harder. This webinar will illustrate the factors of successful PPC campaigns and how to use targeted keywords, ad copy, and regions to make your campaigns pay off.

Whether you're new to pay-per-click (PPC) advertising or just want to find out how to make your existing campaigns more effective, Search Mojo's Tad Miller shares both the basics of good campaign set up and techniques to save you time and money.

The presentation will cover the following PPC-related topics:

* PPC is a great way to achieve conversion goals - but it isn't "one size fits all"
* How default settings on PPC ad platforms aren't always in your best interest
* How to take control of your PPC account - instead of just taking what you are given
* Your goals and the goals of search engines sometimes differ - be aware of what you need to look for
* Important PPC metrics: how and what to measure

Join Tad Miller, Account Director for Search Mojo, for Sculpting a Successful Pay-Per Click Advertising Account and learn how to reduce your PPC spend while improving your conversions!