Customers have more access, more information and more insights into your products and services than ever before – long before and after the point of purchase. Yet, today’s channel-specific marketing practices are too slow and too limiting to effectively decipher the customer buying cycle, especially as consumer expectations continue to escalate and competitive offers become more relevant and targeted. Join guest speaker Senior Forrester Research Analyst, Rob Brosnan, as he shares insight into how bringing together data across paid, earned and owned touch point can lead to breakthrough results by delivering deep customer intelligence, micro-segmentation, and targeting opportunities.

Discover how leading marketers successfully transform customer data to:

• Better understand and engage the new digital buyer across the evolving customer journey
• Improve relevance and campaign performance
• Enhance cross-channel marketing program effectiveness

A webinar from Infosys that explains the strategies employed by leading retailers to engage with their tech-savvy customers through social media and mobility, success stories and failures, and impact of these retail innovations. Register for the Webinar now

KeellsSuper is a leading supermarket chain with 50-plus outlets in Sri Lanka, and it offers the only online supermarket in the country.

In 2005, JKH implemented SAP ERP across it’s 70 subsidiaries. With the recent decision to move KeellsSuper from the group ERP deployment to its own line of business (LOB) specific instance of SAP ERP, arose the need for an integrated SAP/POS system.

JKH evaluated 3 key integration options -

1. Implement an in-house Custom RPC like integration solution to integrate with POS systems
2. Use SAP’S Own middleware
3. Use a 3rd party ESB based middleware solution.

Join Harsha Senanayake Head of Enterprise Solutions and Nalaka Umagiliya, Head of IT Retail and Consumer Foods of John Keells Holding PLC along with Asanka Abeysinghe Director Solutions Architecture and Sumedha Rubasinghe, Architect at WSO2 for a discussion on the implementation of SAP ERP in JKH. This session will commence with an introduction to the customer requirement followed by an in depth discussion of the WSO2 Solution and illustrate the benefits it posed in responding to the client requirement.

Asanka, Director Solutions Architechure at WSO2, manages solutions architects and technical consultants. He is also the technical owner of customer engagements and solutions. He counts over 10 years industry experience working on projects ranging from desktop and web applications through to high scalable distributed systems and service-oriented architectures in the financial domain, mobile platforms and business integration solutions.

With over 10 years industry experience in Java, J2EE and database technologies, Sumedha is an Architect and Senior Manager at WSO2. He initiated the award winning WSO2 Data Services Server product and has also contributed heavily to WSO2′s Governance Registry, Application Server, BAM, and Carbon platform products.

Harsha is the Head of Enterprise Solutions at John Keells Holding PLC, a blue-chip conglomerate in Sri Lanka. He has over 10 years of industry experience working on projects ranging from Enterprise Architecture Planning and Business Case formulation, complex Systems Integrations, ERP presales and implementations to Software Development.

Nalaka Umagiliya is the Head of Business Systems for Consumer Foods and Retail Sectors of John Keells Holdings PLC. He specializes n IS/ IT strategy implementation using emerging technologies and ERP systems (SAP) and counts over 14 years of industry experience.

Who: Param Singh, vice president of clinical trial management solutions, BioPharm Systems

Adrian Hampshire, managing director, EMEA, BioPharm Systems

Paul Dobrowolskyj, senior consultant, Oracle Health Sciences

What: Webinar: "Business and Operational Risks in Clinical and Safety: Applying Appropriate Technology and Approaches to Mitigate Risk"

All business processes are subject to some level of risk. Key to the long term viability of any company is the critical need to identify the risks, quantify them, minimize them, and have a clear plan for dealing with any residual risks.

Organizations try to mitigate risks by implementing systems that support the company's business processes. Commercial software systems that are available from vendors such as Oracle include many capabilities which, if implemented properly, greatly reduce the risks in the business process.

The implementation of complex systems is, in itself, a risky process. Organizations like BioPharm Systems have been able to use their wide range of experience to develop pre-configured and pre-validated solutions that help reduce the risks during the implementation of a clinical trial management system (CTMS) and a safety system.

This one and a half-hour webinar will provide an overview of business risks related to clinical and safety systems and will illustrate how the risks inherent in implementing complex CTMS and safety systems can be significantly reduced.

When: Thursday, November 17, 2011 @:

7:00 a.m. US Pacific time
8:00 a.m. US Mountain time
9:00 a.m. US Central time
10:00 a.m. US Eastern time
15:00 UK time
16:00 Central European time

Webinar Information: To register for this complimentary webinar, go to: https://cc.readytalk.com/r/bf2hph6dutcu

NelsonHall and buyingTeam recently ran a study involving 120 CPOs and CFOs from FTSE 100 organisations across Europe and the US to better understand procurement’s changing role within business today and tomorrow.

Focusing on indirect (or non-core / GNFR) procurement, the in-depth study identified a number of challenges and opportunities for global businesses in realising maximum benefits from indirect expenditure.

Nearly 60% of Board level executives, perceived indirect procurement's importance as moderate to low (or putting it another way, place little importance on the value that indirect procurement can deliver back to the business).

However, experience has shown that better managed indirect expenditure can deliver significant profit improvements, reduce the levels of risk to which organisations are exposed, and positively influence buying behaviours across the organisation.

So why isn’t indirect procurement higher up senior executives agenda and how can organisations overcome these perceptual challenges?

During the 60 minute discussion you will hear:
- Current perceptions of the indirect procurement function and its desired future role within the organization
- The challenges currently faced by the indirect procurement function
- The business value that can be derived through indirect procurement
- The role of procurement outsourcing in enabling the indirect procurement function to take on a business partner role within the organisation.

New Year’s Resolution – Start the year right

Attend this great webinar on 1/13/2010 11am pacific http://www.generationomarketing.com/eSignature.html

To learn how you could:
• Get more contracts signed
• Solve compliance issues
• Have an audit trail
• Conduct green business

Who would benefit by attending? Anyone who would like to:

• Reduce cost
• Reduce the time spent on internal compliance, payroll, legal documents, T&Es, or tax forms
• Reduce the time spent on vendor documents, invoices, purchase orders, records management, or storage
• Reduce sales cycles, get paid faster, or increase revenue
• Speed up change control or get approvals faster

October 1 - Thursday
The American Attribution Index:
Using Advertising Attribution Management to Improve Media Mix Allocation
Adam Goldberg and Purush Papatla, speakers

In this webcast, we'll learn more about the newly developed American Attribution Index, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.

There are three version of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.

The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.

Register directly at http://bit.ly/2OeCKk or get more details at http://searchmarketingnow.com

According to research, 70-75% of new franchisors fail over a 10 year period. Do you know the key factors that lead to a franchise succeeding or failing? Do you know the impact of strong communications and accountability on franchisee buy-in and therefore on franchise growth?

Join this webinar to:

Learn the most important factors in franchise success or failure
Explore key societal trends that will affect franchising in the next 12 months
Get concrete solutions to improve communications and accountability with your franchisees
Discuss best practices around effective communications in the franchise marketplace and how these can be implemented in the areas of social media, franchisee communications, and operations management.
Attendees will leave with concrete tips they can implement as well as an understanding of how they can strengthen their franchise operations and a renewed understanding of the critical importance of good communication in franchise development.

Bar coding proves greater than the sum of the parts for an industrial parts supplier with 400,000 SKUs.

Learn how one warehouse maintained workflow during a major upgrade and minimized impact on current operations.

Highlights include:

* Teaching a single scanner to read bar codes with extreme variability in contrast
* Installing less equipment which then requires fewer spares and less service
* Working around the existing warehouse layout
* Minimizing the need to interface with a slow mainframe

While consumers may think the holiday shopping season starts after Thanksgiving, savvy online marketers know that now's the time to get ready. Christmas in July? Hardly, but in this economy, it's crucial to understand just what steps you need to take six months out.

This webcast will give an overview of the current state of online retail -- plus predictions for the 2009 holiday shopping season. Find out what to expect -- and how to succeed by planning ahead.

In this webcast we'll learn:

*Current forecasts for the 2009 holiday shopping season
*Which retail categories performed better than others
*Specific tips and tactics for retail success -- from understanding customer needs to managing landing pages
*Planning for the holidays - timelines/milestones for the next six months.

Eli Goodman, Search Evangelist at comScore, will give an overview of the state of online retail -- its current strengths and weaknesses; how consumer spending -- and searching -- have changed year over year; and, what the experts are predicting for 2009 online holiday retail.

Matt Miller, Director, Vertical Solutions at Performics, will offer specific tips and timelines that retailers can follow in the months building up to the holidays. Find out, step-by-step, what you can do now to be most competitive during the 2009 holiday shopping season.

Register now - it's free! http://bit.ly/hLjWi