Learn a new definition for spiders and crawling in this in-depth webinar explaining the inner workings of search engines. Learn why SEO best practices work by understanding how search engines index web pages and use their secret algorithms to determine results. More importantly, we tie this all back into your business, and discuss how an understanding of the web and search translates into an effective web site for your company.

Now that you know what SEO is all about, what's the next step? This webinar talk about the actual changes typical SEO companies make to your website - the implementation of what are called "SEO Best Practices." We talk about the various on-page code elements that are important to search engines, and briefly discuss the implications of technical elements as server structure and hosting environment on web search.

Today's B2B service buyers are sophisticated, educated, and impatient. They have a problem and are looking to the web for a solution - how quickly does your website appear and how well does it answer questions? We take a look at all of the marketing and design choices that are important for solving your new customer's pain and making a website that continues to work.

What would you measure if you built a B2B lead gen program from scratch?

Find out what one marketing group took on when their successful, publicly traded tech company rewrote its mission and downsized. Erica describes what they measure and what White Whale of Measurement remains. Learn how the team sold execs on best-of-breed marketing services: email marketing, lead nurturing and scoring, segmentation, integration and ROI reporting, and SEO/SEM with Enquiro. Erica provides her top 10 ways to avoid the obstacles to automation they encountered and reveals the most effective marketing tactics they’ve deployed, with the measurement to prove it.

Who should attend: marketers that work with complex demand gen programs.

Date: Thursday, November 12, 2009
Time: 1:00pm EDT / 10:00am PDT

This free webinar will cover:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

Presenter:
Mike Volpe, VP of Inbound Marketing, HubSpot

This webinar demystifies the term, Search Engine Optimization (SEO). We'll analyze how search engines work, look at how people use search engines, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.

An Intuitive Websites Webinar on how to get your Website found in Google.

Topics Discussed

* Develop a search engine strategy
* Find the best search terms
* How Google indexes Web pages
* Use local and national searches
* Tips on using Google AdWords
* And more...

The Presenter

Tom YoungThomas Young, CEO of Intuitive Websites, a Colorado based Internet marketing and Website development firm. Tom has worked with hundreds of clients from Fortune 500 firms to start-ups on improving Web marketing efforts.

To learn more about Tom, visit http://www.thomasvyoung.com. He can be reached at tom@intuitivewebsites.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 719-481-4040.

Start planning for SUCCESS in 2010!

With budget cuts and more pressure to perform, Sales and Marketing professionals need the best tools at minimal expense.

While it sounds like an impossible task, the SUCCESS team has created a Virtual SUCCESS seminar with workshops that can give you the tools to complete the impossible tasks you are faced with.

Sales professionals will leave armed with skills and tools they can use right away to increase sales and meet quotas.

Marketing professionals will learn how to leverage today’s latest tools to track and drive more sales leads. Get your entire team on the right page for one low cost

To Register: http://virtualseminar.eventbrite.com/

More information regarding the SUCCESS Virtual Seminar can be found here:

http://www.generationomarketing.com/VirtualSeminar.html

Details of the SUCCESS Workshops can be found here:

http://www.generationomarketing.com/VirtualSeminarWorkshops.html

Information regarding the SUCCESS Speakers can be found here:

http://www.generationomarketing.com/VirtualSeminarSpeakers.html

Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
In this webinar, you’ll learn

* How to identify where your company fits with regards to purchase types
* Tips on which ad messaging works for identified purchase type
* Landing page design best practices, specific to different marketing scenarios
* Gain a better understanding of how PPC can drive the demand gen. process

Who should attend: Online marketing managers, directors and PPC management professionals

Everyone knows that Google is the leader in web search, but with Microsoft's purchase of Yahoo, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the implications for search engine optimization and your business. More information here: http://www.hallme.com/webinars/google-bing-yahoo-whats-the-difference-an...