Social Media: Using The Legal Guideposts to Create Social Media Success (for Healthcare/Lifescience Companies)
This social media compliance training for healthcare companies will cover the legal and regulatory requirements governing the use of social media. A scenario-based learning approach will be used to show how to create a successful social media team by selecting members from relevant stakeholders, and prepare social medial policies and procedures.
Why Should You Attend:
We will learn how to create a successful social media initiative through a hypothetical framework as described below:
You have been given the task of putting together the social media campaign for a rapidly growing multinational biotech company. Compliance is worried about FDA and FTC restrictions. The General Counsel, the CFO and the CEO, having seen their kids on Face book, worry that trade secrets and other proprietary information, and legally protected information about patients will leave the company at cyber-speed. The employees have heard that you will be monitoring their Internet use to make sure they comply with policies that won’t let them even check their email while at work, and are very unhappy at what they perceive as an unwarranted invasion of their privacy. Finally, your European counterparts are emailing daily about privacy restrictions in putting patient stories on the new site.
What do you do? Bring all of them aboard! In this workshop, we will discuss how to gain an understanding of the legal and regulatory requirements governing social media to turn doubters into allies and skeptics into enthusiasts by making them part of the initiative, letting their interests be heard so they “own” the social media campaign, and ultimately how to turn the guardrails into road signs and route markers toward success.
Areas Covered in the Webinar:
- The regulatory and legal (including international) guidelines for social media campaigns, and how to turn them into advantages.
- How to gain a clear perspective on your organization’s interest in social media contacts, and the evolving area of law and regulation on ownership of social medial contact lists.
- Preparation of a blueprint to establish clear lines of internal communications with your pertinent stakeholders and easy-to-follow policies and procedures with metrics for compliance.
- How the team will prepare practicable, user-friendly social media policies and procedures.
- A plan to recruit champions for the social media campaign.
The Brutally Honest Truth About what it's REALLY Going to Take to Build a Thriving Audience and Business Online in 2013
During this live training event, you'll discover and learn (for FREE):
The step-by-step blueprint that
Danny used to grow Firepole Marketing
from *nothing* to a multiple-six-figure
business (that you can use, too!)
The most important traffic strategy that
*real* experts use (but aren't teaching)
Why being authentic and doing what
you’re passionate about is the BEST
way to make the MOST money (and the
*only* safe strategy in 2013)
The counter-intuitive (but totally legit)
way to get better results by doing much
*less* work (this is the exact OPPOSITE
of what most “gurus” are teaching!)
The two most important metrics for any
online business (hint: *neither* of them
How you can *realistically* replace a
full-time income THIS YEAR
Customers have more access, more information and more insights into your products and services than ever before – long before and after the point of purchase. Yet, today’s channel-specific marketing practices are too slow and too limiting to effectively decipher the customer buying cycle, especially as consumer expectations continue to escalate and competitive offers become more relevant and targeted. Join guest speaker Senior Forrester Research Analyst, Rob Brosnan, as he shares insight into how bringing together data across paid, earned and owned touch point can lead to breakthrough results by delivering deep customer intelligence, micro-segmentation, and targeting opportunities.
Discover how leading marketers successfully transform customer data to:
• Better understand and engage the new digital buyer across the evolving customer journey
• Improve relevance and campaign performance
• Enhance cross-channel marketing program effectiveness
FBInfluence & Facebook Expert
Keith & The Girl
Video Traffic Academy
Power Of Pinning
Smart Passive Income
Internet Marketing Expert
G+ Go To Gal
The Rise To The Top
Learn the secrets to:
- The secrets to getting people to share your show with their peeps (it’s not what you think)
- How to MAXIMIZE YouTube REGARDLESS if you have a video or audio show
- The key to building relationships with potential guests for your show
- How online show hosts can DOMINATE on Facebook and turn strangers into fans and fans into super fans
- How to tap into a HUGE opportunity to grow your audience with Google+ Hangouts
- It’s what you do away from your show that matters. How to use offsite promotion to bring in more fans
- Very specific bling bling case studies. Learn the exact strategies 6-figure and 7-figure show hosts use to make the bling bling FROM THE SHOW HOSTS THEMSELVES (and steal the ideas for your show!)
- This ain’t 2005! How successful show hosts are monetizing in 2012.
- MMWYS: Make money while you sleep by implementing passive income strategies for web show hosts
- Learn how to tap into multiple revenue streams including creating VIP memberships and high-ticket digital products and courses.
Choosing new tools is always a time of fear and uncertainty and headaches. How do you know what tool will meet your needs? What are your needs? How do you start evaluating? Can the vendors actually help?
This vendor agnostic webinar looks at the key things you need to know if you think it's time to evaluate tools. Led by industry expert, Sharon Burton, you'll leave this webinar knowing where to start and what to consider if you need to think about new content development tools.
If you are involved in content development, marketing, or technical communication in any way, you need to attend this webinar. No sales pitch, just sharing the information you need to know to know where to start.
About the speaker
Sharon Burton, author of 8 Steps to Amazing Webinars from XML Press, is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years of experience, she has consulted with companies large and small, such as Pitney Bowes, Royal, and OpenText, to improve their product documentation and documentation workflow.
Sharon has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.
Join OMI, in partnership with the Online Marketing Summit, this September for the Digital Marketing Strategy Summit. The Summit is a flexible (attend anywhere from 1 to all 36 sessions!) online event designed to help marketing professionals acquire the skills and knowledge needed to generate higher revenue and ROI from their digital investment.
Join us and you will:
• Learn the latest best practices and proven techniques to accelerate your social media and digital ROI
• See case studies and rich examples from marketing leaders at Coca Cola, LinkedIn, Salesforce, and IBM
• Get a comprehensive, broad-based digital education on social, search, mobile, email analytics/conversion, and content
Plus, All Access Pass registrants get live AND on-demand access to all 36 sessions. There is no faster, more efficient way to get up-to-speed on the most effective trends, tactics, and strategies in digital marketing. In fact, if you can't put what you learn into action immediately, we'll refund your registration fee—guaranteed.
New Opportunities In Digital: How to Prove the Value of Social, Mobile, Video, and Display Advertising
Online advertising has long held the promise of being the most quantifiable of all media. But with the complexity of the online advertising ecosystem, increasing overlap across channels, and the technical challenges associated with online ad delivery, marketers sometimes find it difficult to justify their online ad spend. How do you make smart allocation decisions and prove the value of your digital advertising?
Join comScore’s Industry Advisor, Jason Patterson, July 25 at 11am ET, and explore the media opportunities available to you in today’s evolving digital industry, and how leading advertisers are making online measurement actionable. You will learn:
How to leverage current trends in social, mobile, video and display advertising for maximum ROI
How the evolution in multi-screen consumer behavior changes is changing your marketing mix
Critical measurement best practices that will help you make the most of your digital ad spend
Speaker: Jason Patterson, Industry Advisor, comScore.com
For nearly 12 years, Jason has produced research solutions and analytics yielding actionable insights into media usage and consumer trends for a variety of the world’s largest advertisers. . He has worked with an array of data sources; tapping into existing syndicated resources, behavioral data and primary research used to answer clients burning questions and enable actionable media plans.
Click here to register for this free webinar
Is Twitter really good for marketing? Can a blog actually promote sales? You bet! At this session on the latest in social media you’ll learn:
- Which social media tools are most popular.
- How to decide which tools are right for you.
- How to use them to grow your business.
- How to develop your own social media strategy.
- How to track online social media mentions.
Social media marketing is effective and free. Attend this seminar to get started
The webinar begins at 2 pm EST time.
The explosion of mobile internet usage has created both opportunities and challenges for marketers. Smartphone users, now armed with internet access and location-aware hardware everywhere they go, are demanding more of businesses-greater awareness of their needs, greater ability to respond with personalized and time-and-location-sensitive offers, and more accessible and useful customer service presences.
The key challenge for today's marketers is to learn how best to serve a newly-empowered customer base, in order to forge lasting customer relationships.
Join us June 26 at 12pm ET, and in just 90 minutes, learn how to create a mobile marketing program that engages, nurtures, and converts. We'll cover mobile-channel-specific strategies for marketers, as well as survey need-to-know tactical information regarding various platforms -- including mobile web and native apps.
Last chance to register on Drug Master Files (DMFs) - Understanding and Meeting Your Global Regulatory and Processing Responsibilities
This DMFs (Drug Master Files) training will discuss the current review and enforcement climate within FDA and the manner in which drug master files (DMFs) are reviewed by FDA personnel. Besides the US, the use of DMFs in the EU, Japan, Canada and Australia will also be discussed. Similarities and differences to the U.S. system will be highlighted.
Upon completion of this course, attendees will understand how to prepare and file DMFs with the FDA and the rationale behind doing so. Participants will gain practical knowledge about what reviewers look for in DMFs, the consequences that can be expected as a result of non-compliance, and strategies for avoiding the most common DMF-related errors. The course will also emphasize the "organic" nature of DMFs , present strategies for establishing and maintaining effective change control programs , along with facilitating effective communications with regulatory agencies and your own customers and vendors.
Why Should You Attend
This course provides attendees with an understanding of the role DMFs play in the FDA's regulatory approval process for drugs and biologics. The DMFscourse will take participants through a step-by-step process of DMF preparation and explain the types of information essential for any Drug Master File. Additionally, this course explains why "one size does not fit all" and emphasizes the importance of customizing DMFs in both preparation and maintenance for particular products and businesses.
The course offers methodologies and techniques on:
Who really needs a DMF and why?
The various types of DMFs - which is best for your products.
The relationship between DMFs and drug and biologics applications.
The symbiotic relationship between DMFs and current Good Manufacturing Practices (cGMPs).
Common DMF errors - how to avoid them.
How to deal with deficiency letters and their origins.
Effective change control strategies.
Ramifications of inadequate preparation and/or maintenance and recent enforcement actions and inspectional trends.
What are DMFs?
Types of DMFs (Types II, III, IV and V)
The rationale and preparation process for DMFs
Why DMFs are important to you and your company
How DMFs fit into FDA's regulatory processes for review of drug and biologic applications
Why, more than ever, you may need DMFs to maintain current supplier agreements as well as to develop new business relationships
What not to include
DMF Preparation: What you need and why you need it
The essential components of all DMFs, including:
The relationship between DMFs and cGMPs
Tactics for avoiding the most common DMF-related errors
Tactics for dealing with unique or novel situations/unfavorable reviews
FDA Review: How FDA reviews DMFs and why.
What you should expect throughout the DMF preparation and filing process
How to communicate and work with FDA to ensure success
Components Associated with a DMF:
DMF vs. Application
Letter of Authorization
Changes to a DMF
Obligations of a DMF holder
Transmissions - transmittal letter
Changes to DMF system in last 10 years
Binder specifications and cover sample
Change control and maintenance: Why accurately maintaining your DMFs is important
DMFs as "living" documents. DMF updates and amendments
Types of DMF-related changes that impact drug/biologic applications: production facilities, composite materials, manufacturing processes
What you must report and to whom - the importance of establishing communication pathways with regulatory agencies, customers and vendors
Who Will Benefit:
This course is developed for those involved in the manufacture of pharmaceutical and biologic products, components, and packaging materials. The course will be especially useful for personnel responsible for:
Research and Development
Quality Assurance & Control
Development and Preparation of Submission Materials
Robert J. Russell, is President and CEO of RJR Consulting, Inc, a leading Global Regulatory Consulting firm focusing on assisting the Life Science Industry. Prior to founding the firm in 2000, Mr. Russell had over 27 years of experience in CMC, Global Business Development and Regulatory Compliance for pharmaceuticals, biologics, medical devices and combination products. The company has an office in Brussels, Belgium where they interact with the European Commission and the Competent Authorities across the EU. Country establishment, marketing authorizations, variations and license renewals are core competencies of the course director. Mr. Russell has received a B.S. and M.S.in Chemistry.