Creating a Production and Promotion Strategy for Online Video in Laboratory and Industrial Markets
Create online presence and support for technical products using video for web as a primary vehicle. This webinar will present ideas for creating, promoting and optimizing online videos for training, sales, and technical support of products. Video for the web fits especially well with products that require set up, calibration and regular maintenance such as laboratory instruments, equipment, and industrial products with technical applications.
Vinnie Martorano with Sheldon MFG. will be presenting a case study on Sheldon's latest product launch the 3552 CO2 Incubator. Challenged with supporting a world wide dealer network, Sheldon MFG began using video to train and promote their line of laboratory incubators, ovens, and chambers. Coupled with a branded microsite, Sheldon MFG has been able to distill the differentiating features, and unique position of the 3552 in the marketplace quickly and clearly. Mr. Martorano will elaborate on the chosen content, format and results seen thus far in this latest release.
What you’ll learn:
How to plan for a sales vs training video
How to use video for technical support
Strategies forpromoting your videoIdeas for video content creation
Tips for working with a video production company or agency
Reduce Energy Cost and Consumption by up to 30%!
In the current economic and political climate, many organizations face a host of energy-related challenges. With a well-crafted energy management strategy, organizations can reduce operational expenses, comply with impending regulations and appeal to environmentally-conscious patrons all without affecting product and service levels.
In this educational webcast, the experts at LPB Energy Management will share best practices to reduce cost and consumption up to 30% by:
Eliminating the “data divide” between groups who receive and pay utility bills and those accountable for lowering cost and consumption.
Maximizing rate reduction opportunities through energy procurement, invoice audit and demand response programs.
Minimizing consumption and provide analysis and reporting to measure program success.
Tweeting For Your Business! An introduction to Twitter
Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this webinar that talks about how Twitter can be used by businesses as a way to reach out to customers, listen to conversations, and respond to events as they happen.
How to Manage Your Brand in Social Media
Date: Thursday, November 12, 2009
Time: 1:00pm EDT / 10:00am PDT
This free webinar will cover:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts
Presenter:
Mike Volpe, VP of Inbound Marketing, HubSpot
"SUCCESS" - Your Virtual Sales and Marketing Seminar
Start planning for SUCCESS in 2010!
With budget cuts and more pressure to perform, Sales and Marketing professionals need the best tools at minimal expense.
While it sounds like an impossible task, the SUCCESS team has created a Virtual SUCCESS seminar with workshops that can give you the tools to complete the impossible tasks you are faced with.
Sales professionals will leave armed with skills and tools they can use right away to increase sales and meet quotas.
Marketing professionals will learn how to leverage today’s latest tools to track and drive more sales leads. Get your entire team on the right page for one low cost
To Register: http://virtualseminar.eventbrite.com/
More information regarding the SUCCESS Virtual Seminar can be found here:
http://www.generationomarketing.com/VirtualSeminar.html
Details of the SUCCESS Workshops can be found here:
http://www.generationomarketing.com/VirtualSeminarWorkshops.html
Information regarding the SUCCESS Speakers can be found here:
http://www.generationomarketing.com/VirtualSeminarSpeakers.html
Online Holiday Retail 2009: Tips, Tactics and Timelines for Success
While consumers may think the holiday shopping season starts after Thanksgiving, savvy online marketers know that now's the time to get ready. Christmas in July? Hardly, but in this economy, it's crucial to understand just what steps you need to take six months out.
This webcast will give an overview of the current state of online retail -- plus predictions for the 2009 holiday shopping season. Find out what to expect -- and how to succeed by planning ahead.
In this webcast we'll learn:
*Current forecasts for the 2009 holiday shopping season
*Which retail categories performed better than others
*Specific tips and tactics for retail success -- from understanding customer needs to managing landing pages
*Planning for the holidays - timelines/milestones for the next six months.
Eli Goodman, Search Evangelist at comScore, will give an overview of the state of online retail -- its current strengths and weaknesses; how consumer spending -- and searching -- have changed year over year; and, what the experts are predicting for 2009 online holiday retail.
Matt Miller, Director, Vertical Solutions at Performics, will offer specific tips and timelines that retailers can follow in the months building up to the holidays. Find out, step-by-step, what you can do now to be most competitive during the 2009 holiday shopping season.
Register now - it's free! http://bit.ly/hLjWi
Master the Fine Art of Networking to Win Clients and Increase Sales!
Reach out to the right people in the right way. Play to your strengths. Overcome your fears. Do your homework, and target your ideal clients...and the people who can get you close to them. Employ the secret techniques that transform card-carrying introverts into networking superstars. Witness networking demystified in our upcoming Webinar hosted by a true master in the field, Diane Darling.
Linked In or Left Out - workshop on using LinkedIn, Twitter and Facebook to find a job
Sign up for the Webinar or classroom sessions before May 14 to save $10!
LinkedIn or Left Out?
Power Workshop on Using Social Networking to Get a Job
How to Maximize Your Use of Facebook, LinkedIn,
and Twitter to Stand Out in the Crowd
Heard the buzz about online social networks like LinkedIn, Twitter and Facebook?
Did you know many people are using them to get jobs? Yes, even Facebook!
Online Social Networking was ranked by recent hires as the #1 job-getting strategy, beating in-person networking by a wide margin!
Attend this Power Workshop and learn how you can use Web-based social networks to build professional relationships – even if you don’t know the first thing about them – and learn how to use these relationships to find your next job.
* Each Power Workshop session is limited to 25 attendees to enable personal attention
* Not in the Twin Cities? Attend the simultaneous Virtual Power Session over the Web - unlimited number can attend
Classroom rate: $125
Webinar rate: $65
We have two upcoming sessions at 2 pm and 5:30 pm on Thursday, May 28th. Sessions are held at:
The Commerce Building, 2nd Floor Conference Room
8200 Humboldt Avenue So.
Bloomington, MN 55431
Located near the junction of 494 and 35W
Go in the West entrance and take the elevator to the second floor
Sign up at www.linkedinsolutions.com!
How To Use Twitter effectively for business, advocacy and policy
Hear from Anamitra Bannerji of Twitter and Chris Abraham of Abraham Harrison about how to use Twitter effectively in a professional context.
Twitter is all the rage, with celebrities, politicians and business leaders all jumping on the chance to provide real time information and feedback to their followers. But naysayers have questioned its value as a serious communications tool for change.
Find out the techniques and strategies for effective Twitter use that can make the difference between success and failure, that can dramatically drive up understanding and communication of your message. Learn what to avoid so you don't run into social or legal trouble.
This webinar will provide you with positive techniques to
- Grow your Twitter audience
- Provide more effective and better 'tweets'
- Get your tweets picked up, passed on and discussed
- Stay focused on core values
Speakers
Chris Abraham, AbrahamHarrison. Chris is President and COO of Abraham Harrison and is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. He is a pioneer in online social networks and publishing.
Anamitra Bannerji, Twitter. Anamitra works on commercial applications of Twitter as part of the Twitter product management team.
Moderator
Owen Linderholm, WebinarAce. Owen is a web content strategy expert specializing in new media, social networking and new approaches to content on the web. He has produced and moderated dozens of webinars for organizations large and small.
This webinar will take place live on Thursday April 30th at 1 PM EST and 10AM PST. It will include audience participation in the form of live polls and a live question and answer session. It will be recorded and the recorded version will be made available within 48 hours for on demand viewing.
Those of you wanting to ask questions or follow the discussion from April the 30th, please use hashtag #twiz
Designing Interactive Content
Blogs, YouTube, SlideShare, Flickr, (and others) are all parts of the interactive web.
They all also use RSS or have features to easily embed into web pages or other blogs. Interactive content is content that is changed/updated/added/deleted at the customer site without interfering with the customer or your production process. Based on our experience this webinar will illustrate how to successfully design & implement interactive content. In fact, you will witness how we implement interactive content for our ePublisher users and if we can do it so can you.

