web 2.0
Omni Partner Training Europe
Omni launched its European office in October 2009. To increase sales in the region and provide enhanced local support, Omni is looking for partners in the UK, Germany, Austria, Switzerland and across all of Europe.
If your company is active in the areas of identity management or customer relationship management (CRM) – both in terms of software sales and support activities – Omni EMEA invites you to participate in this orientation and training seminar.
Who Should Attend:
- IT Directors, Help Desk Managers and Security Managers
- CRM Specialists
- Network and Email Administrators
- Operations and Sales Directors
- Microsoft MVPs
econtrol 3.5 – simplified management, provisioning and self-service for active directory, exchange, edirectory and groupwise
Need to delegate management, provisioning, user self-service and audit tasks for Active Directory, Exchange, eDirectory, GroupWise, M+Guardian, M+Archive, ZENworks and Microsoft Terminal Server to non-technical staff? Attend this Omni webinar to learn how eControl 3.5 delivers a simplified alternative to Microsoft Management Console (MMC), Task Pads, ConsoleOne and iManager for resetting passwords, releasing intruder lockout, managing proxy access, and more.
Designed for non-technical users, eControl empowers front-line staff to carry out delegated management tasks with NO administrator rights and minimal training. Administrators have full control over users' task and search authority. All changes are written to an audit log. eControl has now been expanded to deliver web-based management for Microsoft Terminal Services, ZENworks, Novell Storage Manager, M+Archive and M+Guardian
What's a Web Strategy and Why Do I Need One? New Year's Edition
Your web strategy defines what you're trying to accomplish on the web -- what you're setting out to do and the tools you're going to use to achieve that goal. This webinar discusses both the questions you should ask yourself and the tools at your disposal, so you can make sure your website gets where it needs to be in 2010 and beyond.
What is Social Media and Why Should I Care? Holiday Edition
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
Creating a Website That Works
Today's B2B service buyers are sophisticated, educated, and impatient. They have a problem and are looking to the web for a solution - how quickly does your website appear and how well does it answer questions? We take a look at all of the marketing and design choices that are important for solving your new customer's pain and making a website that continues to work.
Webinar: Small B2B Team? Measure Big
What would you measure if you built a B2B lead gen program from scratch?
Find out what one marketing group took on when their successful, publicly traded tech company rewrote its mission and downsized. Erica describes what they measure and what White Whale of Measurement remains. Learn how the team sold execs on best-of-breed marketing services: email marketing, lead nurturing and scoring, segmentation, integration and ROI reporting, and SEO/SEM with Enquiro. Erica provides her top 10 ways to avoid the obstacles to automation they encountered and reveals the most effective marketing tactics they’ve deployed, with the measurement to prove it.
Who should attend: marketers that work with complex demand gen programs.
"SUCCESS" - Your Virtual Sales and Marketing Seminar
Start planning for SUCCESS in 2010!
With budget cuts and more pressure to perform, Sales and Marketing professionals need the best tools at minimal expense.
While it sounds like an impossible task, the SUCCESS team has created a Virtual SUCCESS seminar with workshops that can give you the tools to complete the impossible tasks you are faced with.
Sales professionals will leave armed with skills and tools they can use right away to increase sales and meet quotas.
Marketing professionals will learn how to leverage today’s latest tools to track and drive more sales leads. Get your entire team on the right page for one low cost
To Register: http://virtualseminar.eventbrite.com/
More information regarding the SUCCESS Virtual Seminar can be found here:
http://www.generationomarketing.com/VirtualSeminar.html
Details of the SUCCESS Workshops can be found here:
http://www.generationomarketing.com/VirtualSeminarWorkshops.html
Information regarding the SUCCESS Speakers can be found here:
http://www.generationomarketing.com/VirtualSeminarSpeakers.html
PPC Strategy Gets Specific for B2B Purchase Types
Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
In this webinar, you’ll learn
* How to identify where your company fits with regards to purchase types
* Tips on which ad messaging works for identified purchase type
* Landing page design best practices, specific to different marketing scenarios
* Gain a better understanding of how PPC can drive the demand gen. process
Who should attend: Online marketing managers, directors and PPC management professionals
American Attribution Index
October 1 - Thursday
The American Attribution Index:
Using Advertising Attribution Management to Improve Media Mix Allocation
Adam Goldberg and Purush Papatla, speakers
In this webcast, we'll learn more about the newly developed American Attribution Index, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.
There are three version of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.
The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.
Register directly at http://bit.ly/2OeCKk or get more details at http://searchmarketingnow.com
Web Analytics: Easy or Hard?
Web Analytics: Easy or Hard?
Jim Sterne, Speaker
Tuesday, September 29, 2001 - 1 PM EDT
Jim Sterne, Founding President and current Chairman of the Web Analytics Association, presents on September 29th at Search Marketnig Now on a hotly debated topic within the web analytics community: Is Web Analytics Easy - or Hard?
When used correctly, Web analytics provide insight into web marketing performance and customer behavior, empowering marketers to improve effectiveness and personalize interactions. Strategic and tactical decisions become informed, often leading to greater profits and new opportunity.
But for many marketers, the challenge lies in knowing how to translate reports and key performance indicators into better business results. Are you asking the right questions? Are you getting accurate answers? How do you know? Analytics tools can help. But if you are using web analytics tools and still finding it hard, is it the tool that's making it hard -- or the analyst?
This webcast will look at why web analytics is BOTH easy and hard, and why it's important to know what to expect of your analysts and of your web analytics tools.
Register directly at http://bit.ly/1xMljj or get more details at http://searchmarketingnow.com

