How has the current economic climate affected business-to-business (BtoB) marketing budgets for 2009? To answer this question, MarketingProfs, in conjunction with Forrester Research, recently conducted a study to track spending in 2008 and forecast tactical changes for 2009.

Join us on May 6 to hear Roy Young, president of MarketingProfs, share which tactics today’s BtoB marketers find most effective for lead generation and brand awareness. His review of this data will help you evaluate your 2009 plans in light of the latest industry trends and best practices.
 
Attend the Webinar to discover:

• What budget changes marketers are making in response to today’s uncertain economic climate
• How BtoB marketers are allocating their budgets among new media options
• What works best now for generating leads and building brands