Engaging potential buyers with content and turning them into qualified leads is a pervasive challenge: IDG Communications found technology vendors may be losing close to 50% of potential sales due to inadequate online information.

This webinar will show you how to create content that satisfies buyers’ information needs and establishes your company as a valuable resource – one they’d like to do business with.

Your takeaways will be steps for building a content strategy and sample templates you can use to guide your content marketing activities.

- How to move your buyers along in the sales cycle by giving them the right content at the right time
- Why deeply understanding your buyer’s concerns and priorities is critical
- The benefits of adopting a “How can we help you?” instead of  a “What can we sell you?” approach
- How map your buyers’ information needs to the stages in your sales cycle

Date &Time -
Thursday 22 September 11.00 AM PDT

Webinar URL -
http://www.leadformix.com/webinar-september-22-2011.html

Presenters -
Kim Gusta is a content marketing expert for the technology industry and owner of Kim Gusta Marketing, a consultancy that helps technology companies engage their buyers with remarkable content. She has over 15 years experience in technology marketing with global companies including Symantec. She also authors the  Technology Content Marketing Blog.

About LeadFormix -
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.