October 1 - Thursday
The American Attribution Index:
Using Advertising Attribution Management to Improve Media Mix Allocation
Adam Goldberg and Purush Papatla, speakers

In this webcast, we'll learn more about the newly developed American Attribution Index, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.

There are three version of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.

The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.

Register directly at http://bit.ly/2OeCKk or get more details at http://searchmarketingnow.com