This webcast will provide an overview of Facebook advertising for search marketing professionals. If you’re already adept at PPC advertising and marketing, find out what’s the same — and what’s not — with Facebook advertising.

PPC and social media marketer Ryan Lash will explore what every search engine marketer needs to know about Facebook advertising to succeed in 2011. Following Ryan’s presentation, we’ll hear some examples of how companies have expanded their online reach from traditional paid search advertising to paid social.

Attend this webcast and learn:

Fundamentals of Facebook advertising
Best practices for Facebook Ad creation
How Facebook differs from PPC advertising

Ryan Lash is Vice President and Director of Digital Marketing Services for ymarketing, a full-service digital media agency he founded in 2002.