Web marketing has become a crticial part of a church marketing plans. This is true because most people seek information on the Internet before visiting a church. In this presentation, the 4 most important areas of a successful Web strategy for churches will be addressed. Churches of all sizes can unquestionably benefit from these steps that have proven to work based on experiences with hundreds of websites.

Guests will gain specific tips and techniques to take back to their organization and use to immediately improve their online marketing efforts. This is very much a hands-on approach to Web marketing with practical ideas that are appropriate for individuals at all levels.

AGENDA:
1. Develop a Strategic Internet Marketing Plan and Strategy
2. Design and Develop an Effective Church Website
3. Drive Traffic to the Site
4. Monitor Website Performance and Updates

This presentation will be an introductory overview of these four steps. Future training sessions will explore more advanced tactics in these areas.