Social Media Marketing is not just about advertising, it’s about Socializing! It is about creating robust, interconnected platforms and channels that embed high-quality content into the social web, building a community of “friends", and communicating with those friends in a way that encourages meaningful and measurable online and offline behaviors.

Join us for a one hour webinar where Harry J. Gold, CEO of Overdrive Interactive, will frame the Social Media webinar within the following areas: blog outreach and monitoring, social network profile and content channel creation, monitoring and maintenance, social media measurement, friend and fan outreach, and hyper-targeted social media buying. The presentation will include real case studies from top companies who use Blogs, Facebook, MySpace, Twitter and YouTube to weave their content and messages into the web and make lasting connection with consumers.