Over 4,400 Facebook posts were systematically cataloged across a random sample of 100 hospitals with active Facebook pages to analyze and provide insight into the content hospitals utilize to communicate with their audience and the way in which their audience uses Facebook to communicate back. Learn how hospitals, large and small, are capitalizing on Facebook as a powerful and effective medium to inform, engage and converse with their audience. Learn best practices and get inspired to reinvent your organization’s own approach to creating content for Facebook.

What you will take away:
1. A comprehensive understanding of how hospitals are using Facebook pages as a communication outlet
2. A better idea of how communities are using Facebook pages to communicate with hospitals
3. Inspiration to translate these findings into immediate action and new content
4. Some observed best practices used by hospitals across the U.S. and how you can apply them