In addition to knowing what your competition is up to and who they are working with, competitive intelligence can also give you insight into best practices for email marketing as well as inspiration for your future campaigns and email marketing programs. In this webinar, Carter Nicholas, CEO of eDataSource and Mary Byrne, former VP of Sales & Marketing at Goodmail and Message Lab, will show you the ins and outs of competitive intelligence and how you can leverage it for your own needs.

ON THE AGENDA:

- How monitoring the email programs of your competitors can help you
- Find creative inspiration
- Test subject lines
- Determine the right frequency of campaigns
- Develop segmentation strategies
- Determine how to integrate social and email
- Find the best approach to opt-in and preference center management