Cold calling, TV ads and other outbound marketing techniques are becoming less and less effective, but using search engine optimization (SEO), social media and blogging together can create powerful results with high ROI and a long lasting business impact. Learn the primary elements of inbound marketing and how to attract customers to you to lower your cost per lead and improve your marketing results.

Attendees will learn:
* How inbound marketing can lower your cost per lead
* The importance of including SEO with your social media marketing
* Why blogging and content creation is critical to your social media strategy
* How to measure social media marketing

Join Justin Levy, General Manager at New Marketing Labs and Mike Volpe, Vice President of Inbound Marketing at HubSpot on Wednesday, April 8th at 2p ET as we explore using inbound marketing to get more leads at a lower cost over traditional marketing channels.