Join ?What If!, the world’s largest independent innovation consultancy, as they explore easy to adopt methods & principles for increasing your success (and the fun you have) with generating ideas.
Our brains are hard-wired to store the vast amounts of data we receive in a logical, systematic way, a bit like a very big filing cabinet. This helps us to process information very quickly. However, this often hinders our ability to generate new and original ideas. 
To overcome this barrier we can distract our brains from familiar patterns and current rules by focusing on a piece of STIMULUS. This helps us make new and fresh connections - the key to the creation of new ideas.
We will bring to life four stimulus principles you can apply to any challenge in any role by sharing: 

• Stories from ?What If!’s experience on over 2500 projects around the world for companies such as Coca Cola, Johnson & Johnson, Astra Zeneca, Red Bull, HSBC and Unilever
• Examples of innovations that have emerged directly from the use of a stimulus principle
• Examples of companies that have put strategies in place to ensure a flow of fresh stimulus into their business

Join us to discover just how easy you can make idea generation and problem solving!