Speaker: Greg Sterling, Sterling Market Intelligence and Search Engine Land
Wednesday, February 25, 2009 - 1:00 PM EST (10:00 AM PST)
As search - and searchers - becomes more sophisticated, local search continues to be a popular choice for consumers who are ready to buy. For national marketers, local search is now an important piece of any strategic marketing plan.
In this webcast, Greg Sterling will discuss the latest developments in the Local Search landscape and how successful brand marketers can - and must-take advantage of local search in their overall marketing efforts. He’ll provide an industry overview, as well as examples of what works and what doesn’t.