Blogs, Social Networks, You Tube, Twitter, forums and other social media outlets have given consumers the power to overthrow brands and take control.  Brand perceptions and purchasing decisions are no longer formed by marketing messages but are instead influenced by “peer-to-peer” Web communications as consumers increasingly turn to them as their most trusted source of news, information and opinions.

 
While this power shift challenges traditional marketing strategy it also offers new opportunities for marketers to build relationships with customers, bolster and protect their brand and grow revenue.  During this Webcast, hear Suresh Vittal, senior analyst at Forrester Research and Microsoft discuss: 

·         The current state of social media marketing
·         How you can successfully “listen” and market in this new consumer driven world
·         What social media strategies are working and which ones to avoid
·         The benefits and ROI social media can deliver such as:
o         Driving click-through and measurement into e-commerce engines and downloads
o         Using Blog and Twitter to push people into ROI driving/revenue channels
o         Solving customer and product support issues

·         A success story from Microsoft Corporation