Real Life Examples and Solutions for Dissemination of Promotional Content

Life Sciences companies cope with the myriad government regulations covering the distribution of promotional, educational, and scientific information.

This session provides practical advice and a methodology that helps Marketing, Regulatory and Sales work together to find the right balance between promotion and compliance. Industry experts will outline PACE, a four step methodology that is the cornerstone of an emerging standard of Good Promotional Practices for Life Science companies.

The session includes examples of how product literature is evaluated and classified, and identification of applicable regulations that impact promotional content.

Attendees will walk away with a:

Systematic approach to classifying promotional content
“How To” map to build compliance into sales and marketing processes
Understanding of applicable rules and regulations that impact promotional literature

SESSION OUTLINE

PACE: A Four-Step Methodology to Classify and Manage Your Content

PACE overview … a systematic approach that unifies the efforts of your Promotional Review Committee
How to review, analyze and categorize promotional content
Example #1: Product Literature

Analyzing and Classifying product literature, what to look for, how to assess claims
Who needs what … targeting your content by role
Example #2: Video and Rich Media Content

Special considerations for video and other rich content
Execution: What happens after final approval?

Key moments of truth … Physician Interactions and Trade Shows
Training, monitoring and follow up
Managing updates and new content
Communications History Records