Find out how to build a sustainable and effective word-of-mouth marketing movement for your brand that will directly impact your bottom line. Learn word-of-mouth techniques to use for your public relations and communications messaging, and identify buzz-building opportunities for your brand. This webinar will teach you how to identify existing brand advocates and incorporate a new way to define ROI for your marketing programs. Hosted by Geno Church and Spike Jones of Brains on Fire, it will also provide successful case studies, including the Charleston Parks & Conservatory “Park Angels” word-of-mouth marketing movement.