This is an exciting time for email marketers. Email is more popular than ever in this down economy for its cost-efficiency, immediacy of result and high ROI.

Social Media is also a powerful tool on the rise. On its own, it can be used to message to your target much like email marketing. In fact, some even wonder whether social media will make email marketing obsolete.

The truth is that social media will not replace email –it enhances it. The two powerful channels are even more impactful and effective when integrated.

But adding social media marketing into the email mix can be daunting. Where do you start?

Join Lyris for a one-hour webinar that will outline how to integrate email marketing and social media.

This webinar will include:

An overview of social media and how it enhances email marketing
How marketers can leverage social media marketing (SMM)
Specific examples of how to integrate email and social media to create more viral and effective campaigns
Tips from a “real-world marketer” who will share examples of a successfully integrated email and SMM strategy