Nine out of 10 major brands have reported struggling with local marketing automation (LMA). More than half abandon the effort within three years--and many who remain limp along with mediocre results.

In this hard-hitting, no-holds-barred webinar, an expert practitioner in the local marketing automation space will cover 10 of the most common mistakes a brand can make when building, launching and enhancing an LMA system.

As you'd expect, you'll pick up a lot of how-tos. But more important, you'll pick up the vital how NOT tos. For instance:

* How NOT to set unrealistic expectations about local ad building.
* How NOT to miss the critical design challenges that are staring you in the face.
* How NOT to turn your agency and creative partners into passive-aggressive enemies of your project.
* How NOT to isolate your system in a vacuum
* How NOT to fall prey to the "cheap and cheerful" myth of web-to-print.
* How NOT to lock yourself into a one-channel system when you're living in a multi-channel world.
* How NOT to build a brand-centric system that leaves the real-world needs of your local marketers out in the cold.

You'll see real-world statistics on user adoption and discover the three fascinating--and almost always overlooked forces--that make adoption happen. In the end, we'll leave you with a clear sense of the journey that successful local marketing automation requires--and a firm conviction that the goal is worth every step on that path.