How did online retailers fare in the holiday selling season of 2008? The news may not be as glum as you think.

Even in today’s economy, savvy online retailers can maximize their returns, whether through investment in paid search, shopping engines or other online marketing strategies.

This webcast looks at online retail lessons learned during the 2008 holiday shopping season, and how to apply those learnings to your 2009 strategy.

We’ll get a postmortem from comScore about just how retail markets did in the current economic climate. Which segments performed better than others - and why?

We’ll also get a report from the trenches: Vintage Tub and Bath, a Top-500 Internet Retailer, will share some of its online marketing tactics - from pushing product reviews, to fine tuning paid search and effectively using shopping comparison engines.

Chris Wine of Marin Software will give some concrete tips on how to factor seasonal and economic fluctuations into your online marketing campaign using Marin Search Marketer.

Attend this webcast and learn:

* How 2008 online retail sales compared to 2007
* Which SEM tactics were successful - and which weren’t
* How to improve your 2009 retail PPC strategy with Marin Software’s application
* When to cut back - or ramp up - your marketing budget
* How to take advantage of day of week and seasonality data

…and more