Brands across all industries are increasingly seeing the relevance and value in building a “Knowledge Center” – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as improving Search Engine Optimization (SEO), generating web traffic and strengthening customer service. A Knowledge Center can also assist in improving your brand's value by enhancing public perception and sentiment, and, of course, generating new customer interest and facilitating acquisition. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.

Key Takeaways:
1. Understand what type of content you need to create for a valuable Knowledge Center
2. Learn how to effectively promote your Knowledge Center and to reach new audiences
3. Determine if a Knowledge Center might be a good fit for your organization
4. Learn how to freshen up your brand and make it more relevant
5. Gain insight on where to begin with responding to negative sentiment