In the good old days of the web, we always knew where home was. Visitors were well-behaved and usually knocked on the front door. In a Google world, though, visitors arrive when and where they please, and if you want to keep those visitors happy, you'd better be ready for them.

Join Dr. Peter J. Meyers, President of User Effect and 2009 SEMMY finalist, and discover:

How to create effective "signposts" for your visitors
Why "midstream" usability is vital to your SEO efforts
How to analyze and capitalize on midstream visitors
You'll also learn how to improve usability beyond the home-page, orient your visitors, and use search-driven behavior to ultimately improve both your conversion and your SEO.

This event is brought to you by Corvent, a leader in webinar event services, and SEMpdx, an educational SEM resource to Portland-area businesses.