Events
| Thu | ||
|---|---|---|
Start: 01/29/2009 1:00 pm
End: 01/29/2009 2:00 pm
Greg Bray, President of Blue Tangerine Solutions will discuss Pay Per Click Marketing and how it can help improve Web site traffic on January 29, 2009 at 1 p.m. Eastern Time/12 noon Central. The event is intended for general business and participation is free. Start: 01/29/2009 1:00 pm
Let’s face it, bigger is better when it comes to webinars and web events. How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance but up to 500% at your next event? Join Bob Hanson, President of Quantum Leap Marketing, Inc, and author of numerous reports on webinars for this interactive discussion to help you obtain a significant increase of registrants and attendees from every event. In this his presentation, Bob will reveal his time-tested strategies for getting a more results your webinar marketing plan and avoiding the common mistakes most marketers make. Here is what you can expect to take away: The common sense strategy for webinar promotion that almost everyone forgets, and how to use it for more registrants at all of your events Start: 01/29/2009 1:00 pm
This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. We’ll present a series of interactive polling questions and share the results with the audience immediately, so you’ll get some real-time information as to how leading internet marketers value ads. Any good Internet marketing professional knows that assigning all of the value to the last ad clicked on before the conversion is inherently flawed. Most Internet advertisers, however, lack: 1. The tracking technology required to determine the actual team of ads and their sequence that lead to the conversion. While a few technologies are now able to effectively track and assemble the purchase path leading to conversion, there is no industry-accepted standard or method for assigning relative value to ads in the path. How do we effectively attribute which ad - or group of ads - ultimately led to the final conversion? We’ll cover a variety of common issues and scenarios surrounding attribution, such as: * lifetime ad value with use of additional search | ||
