Events
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Start: 01/27/2009 1:00 pm
Smart companies are now leveraging SaaS content management solutions to transform their businesses and save money. Find out how you can build a business case and become a hero in your own organization by making the move to a SaaS CMS solution. Speakers: Mary Laplante and Senior Analyst Bill Trippe of the Gilbane Group. What you’ll learn: - Status Quo – Why doing nothing jeopardizes your business and wastes money - Open Source – Why it will cost you more than SaaS CMS solutions - Installed Solutions – How to eliminate expensive software and hardware overhead, lack of innovation and hidden ongoing costs - SaaS CMS – How to leverage the SaaS agile development model, improve productivity, save money, drive innovation and make yourself a hero This will be an informative session you won’t want to miss. Your future may depend upon it. Start: 01/27/2009 1:00 pm
Utilizing Records Management Best Practices for Proactive E-Discovery to Lower Costs and Mitigate Risks Brian Hill of Forrester Research will be presenting on the state of the e-Discovery industry along with best practice recommendations on how to utilize current technologies for proactive e-discovery. Brian, a Senior Analyst at Forrester, is a leading expert on e-Discovery, archiving strategies, records and retention management initiatives, and enterprise content management (ECM) endeavors. Additionally, Noel Rath, WW Product Marketing Manager for HP TRIM, will discuss HP's goal to help organizations apply an information governance strategy to become proactive in order to lower litigation costs, mitigate risk and help businesses become more efficient. Start: 01/27/2009 1:00 pm
How did online retailers fare in the holiday selling season of 2008? The news may not be as glum as you think. Even in today’s economy, savvy online retailers can maximize their returns, whether through investment in paid search, shopping engines or other online marketing strategies. This webcast looks at online retail lessons learned during the 2008 holiday shopping season, and how to apply those learnings to your 2009 strategy. We’ll get a postmortem from comScore about just how retail markets did in the current economic climate. Which segments performed better than others - and why? We’ll also get a report from the trenches: Vintage Tub and Bath, a Top-500 Internet Retailer, will share some of its online marketing tactics - from pushing product reviews, to fine tuning paid search and effectively using shopping comparison engines. Chris Wine of Marin Software will give some concrete tips on how to factor seasonal and economic fluctuations into your online marketing campaign using Marin Search Marketer. Attend this webcast and learn: * How 2008 online retail sales compared to 2007 …and more Start: 01/27/2009 1:00 pm
The global economic crisis has made integrated talent management a mission-critical business priority. In fact, results from Softscape's fourth annual global HR survey reveal that three of four companies now view integrated talent management as mission critical. In this Talent Management magazine webinar, Steve Bonadio, Senior Director of Product Marketing at Softscape, will offer advice and best practice strategies to attendees based on their peers' views of strategies, initiatives, challenges, plans and goals for 2009. Key topics will include the top initiatives for cost containment, why identifying high performers is more important than ever and strategies for improving productivity and employee engagement. Start: 01/27/2009 2:00 pm
Corvent and SEMpdx bring you Brian Carter and his 5 Steps to PPC Optimization... "The 5 Steps to PPC Optimization is based on my 5 step process for optimizing anything. I created that process by analyzing how I optimize everything: from PPC to SEO, social media, my driving, and even my wife. This seminar is valuable for all levels of PPC expertise, because it won't overwhelm the neophyte. It provides a coherent framework and sense of prioritization to the work. It will simplify and clarify things for the expert. And it provides good tools for communicating with your clients and coworkers about how PPC works best." Learn more about Brian This event is brought to you by Corvent, a leader in webinar event services, and SEMpdx, an educational SEM resource to Portland-area businesses. | 28
Start: 01/28/2009 12:00 pm
In this webinar Ronald Schmelzer, Senior Analyst at ZapThink, will present on the value SOA brings to the enterprise when Business Professionals build the business focused applications and IT Professionals concentrate on provisioning the services for those applications. Scott Caulk, IDV Solutions' Product Manager, will then present on how IDV Solutions’ Visual Fusion product leverages Microsoft’s SharePoint and empowers the entire organization to create dynamic, interactive, Enterprise 2.0 mash-ups. Webinar attendees will learn about the business value of combining disparate content in meaningful and actionable ways, how portal-based composite applications foster contribution to and collaboration around critical business issues, and ultimately how the Visual Fusion platform fuels real Business Empowerment that brings competitive advantage and tangible ROI to the enterprise. Start: 01/28/2009 1:00 pm
Are you interested in Social Media Marketing but not sure exactly what you need? Are you searching for a Social media solution that aligns with your business and marketing goals? Join us for a live Twebinar on January 28th at 2:00 P.M. EST as Chris Brogan, Social Media Marketing Expert and President of New Marketing Labs, and Paul Gillin a veteran technology journalist, social media strategist, and author of The New Influencers and Secrets of Social Media Marketing, discuss the 8 Best Practices for Social Media Marketing. During this session you will learn: • Eight proven Best Practices for using social media marketing to build a community and create and ongoing, interactive dialog with your audience • Why social media marketing programs need to be aligned with your marketing and business objectives. • How marketers can quickly and confidently leverage the power of social media marketing to engage with their customers, build their brand, increase revenues, and build trust and loyalty. If you’re interesting in learning how a BPC can help you to quickly and effectively engage with your customers and prospects, join us on January 28th. | 29
Start: 01/29/2009 1:00 pm
Let’s face it, bigger is better when it comes to webinars and web events. How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance but up to 500% at your next event? Join Bob Hanson, President of Quantum Leap Marketing, Inc, and author of numerous reports on webinars for this interactive discussion to help you obtain a significant increase of registrants and attendees from every event. In this his presentation, Bob will reveal his time-tested strategies for getting a more results your webinar marketing plan and avoiding the common mistakes most marketers make. Here is what you can expect to take away: The common sense strategy for webinar promotion that almost everyone forgets, and how to use it for more registrants at all of your events Start: 01/29/2009 1:00 pm
End: 01/29/2009 2:00 pm
Greg Bray, President of Blue Tangerine Solutions will discuss Pay Per Click Marketing and how it can help improve Web site traffic on January 29, 2009 at 1 p.m. Eastern Time/12 noon Central. The event is intended for general business and participation is free. Start: 01/29/2009 1:00 pm
This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. We’ll present a series of interactive polling questions and share the results with the audience immediately, so you’ll get some real-time information as to how leading internet marketers value ads. Any good Internet marketing professional knows that assigning all of the value to the last ad clicked on before the conversion is inherently flawed. Most Internet advertisers, however, lack: 1. The tracking technology required to determine the actual team of ads and their sequence that lead to the conversion. While a few technologies are now able to effectively track and assemble the purchase path leading to conversion, there is no industry-accepted standard or method for assigning relative value to ads in the path. How do we effectively attribute which ad - or group of ads - ultimately led to the final conversion? We’ll cover a variety of common issues and scenarios surrounding attribution, such as: * lifetime ad value with use of additional search | 30
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